This theme highlights marketing's fundamental shift from a company-focused 4Ps (Product, Price, Place, Promotion) to customer-centric 4Cs (Customer Solution, Customer Cost, Convenience, Communication) and even 4Ss (Sense, Service, Speed, Social Network). Pricing is now primarily determined by customer cost and perceived value, rather than just production costs.
Vivid examples underscore this. The same 1cc of hyaluronic acid can range from NT$800 to NT$20,000, purely based on the target customer segment's perceived value. Similarly, a bowl of braised pork rice can vary 200-fold in acceptable price, from NT$10 to NT$2,000, depending on the consumer's wealth and perception of value. Luxury goods, such as a Prada backpack or Supreme XLV luggage, command exorbitant prices because consumers are buying social status and identity, not simply their functional CP value.
Exceptional service plays a crucial role in justifying higher prices, fostering customer loyalty and enhancing perceived value, exemplified by Wang Steak Group's customer recovery or Ding Wang's highly polite service. The evolution of "Place" to convenience and speed is prominent, yet consumers often irrationally prioritize "free shipping," willing to wait up to a month for their purchases. Lastly, modern promotion strategies contribute to "planned consumption," where major sales events (e.g., Double 11) drive most annual revenue, leading consumers to delay purchases for discounts and potentially causing inflation of regular prices.

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