This document explores the importance of business ethics and ethical decision-making, emphasizing its manifestation in campus life and preparation for the future workplace. It explains the differences between ethics, morality, and law, and introduces four major ethical theories: utilitarianism, deontology, virtue ethics, and justice theory. Furthermore, the document elaborates on five important principles of conduct and illustrates how to apply ethical considerations in real life through the dilemmas faced by accountants. Finally, it emphasizes the cultivation of good character, the importance of long-term impact, and the adherence to honesty and integrity.

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Multimedia is the blending of two or more media types (text, images, sound, video) for human-computer interaction, characterized by synchronization, integration, interaction, digitalization, and real-time processing. Generative AI is a "disruptor," fundamentally changing content sourcing by generating materials from prompts, massively reducing production cost and time. A concern is that this ease might devalue artistic appreciation, subtly dulling our senses to quality and nuance, highlighting the continued importance of understanding traditional craftsmanship.
Edimakor, an AI video editor, offers a "very stingy" 30-point free trial. AI features like script generation (4 points) and video production (5 points) quickly consume points, leading users to employ external free tools (e.g., Ondoku) to conserve points. AI-generated visuals can be "less than ideal," making the overall process "time-consuming" despite AI assistance.
Professional multimedia production demands significant hardware investment—a "bottomless pit". Key equipment includes powerful computers, GPUs essential for rendering and AI, fast, large storage for big files (4K/8K), and specialized audio/video gear. Emerging playback devices like lightweight smart glasses indicate future trends.

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This textbook introduces the concept of multimedia and its widespread applications in daily life, such as education, the internet, and e-books. It elaborates on the definition of multimedia, emphasizing its combination of two or more media, including text, images, sound, animation, and video, and its interactive features. Furthermore, the textbook explains the characteristics of multimedia technology, such as synchronization, integration, interactivity, digitalization, and real-time capability. Ways to acquire multimedia materials include scanning, photographing/filming, recording, downloading, purchasing, and even through artificial intelligence generation. Finally, this textbook also outlines common media file formats and ways to enjoy multimedia applications, and discusses multimedia equipment, such as computers, playback devices, input/output devices, and audio-visual equipment.

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These source documents primarily present the outlines of three courses offered by Professor Hung-Chia Chen of National Taipei University of Technology in the second semester of the 2024-2025 academic year (113 academic year): "Business Ethics and Sustainability Management," "Information Service and Customer Relationship," and "Artificial Intelligence and Multimedia Applications." All of these courses emphasize practical application, group discussions and reports, and encourage students to participate in competitions or conduct research. Furthermore, the professor values the development of students' English proficiency and integrates AI tools into teaching, aiming to cultivate students with multifaceted abilities such as ethical reasoning, sustainability awareness, information technology application, and multimedia creation, to adapt to the rapidly changing business environment.

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