Traditional Marketing doesn't put your website in the centre of your business marketing, so how do you shift and get your website into the centre so you can drive traffic and increase performance of your site.

I recently attended a marketing discussion by the General Assembly and hosted by Motive Co-op working spaces on the Northern beaches in Warriewood. Today I want to share with you some take-outs from this session and the importance of why your website needs to be the centre of your marketing efforts. 

In this episode, we take a step back in marketing history and compare the differences of then and now, and discuss the five key areas you can be used to put your own website at the centre to help increase traffic and further engagement with your business through your website. 

The first key area we dive into with some things to look at is SEO search engine optimisation and the importance of getting this right for your website so you are better placed to start using the other key areas of online marketing to improve your small business website performance.