In this week’s show, we jump into the subject around content marketing with a focus on local content marketing with some ideas to help out a local business with building traffic and online engagement with their business. 

Last week we chatted about smashing the key objectives for your website which cover the four areas you need to focus on which can help with setting up your content marketing.

This week we do a kick recap of the objectives of your website, we discuss some ways to help you work out who you need to be targeting you content marketing towards, we discuss the key areas of the buyers cycle online and put together a 6 question strategy plan to help you formulate and create a content marketing strategy for your website. 

Resources Mentioned

Hubspot Personas for working out your ideal customers

Story Chief Content marketing management system 

Contact Us

If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website. 

Please feel free to reach out at our website heypressgo.com and the usual social media channels.

• Facebook 
• Instagram 
• Twitter 
• Linkedin

Subscribe to our podcast on your favourite player, and leave a rating or review to how we are going. 

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In this week’s show, we are going to take a look at four key objectives for you need to be considering to get your visitors and customers moving towards purchasing and making direct enquiries with your business.

Four Key Objectives we discuss are;

1. Purchase Objectives
2. Enquiry Objectives
3. Connection Objectives
4. Value Objectives (free stuff)

Last week we chatted with Beckie Lee about content writing and how to work with a content writer for your website.

Contact Us

If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website. 

Please feel free to reach out at our website heypressgo.com and the usual social media channels.

• Facebook 
• Instagram 
• Twitter 
• Linkedin

Please feel free to subscribe to our podcast on your favourite player, and leave a rating or review to how we are going. 

• Subscribe on Itunes
• Subscribe on Spotify 
• Subscribe on TuneIn
• Subscribe on Stitcher
• Subscribe on Google Podcasts 

Listener Question Segment

We would like to invite you to help contribute to our podcast by submitting a question for a Listener Question of the Week edition of The HeypressGo Podcast. All you have to do is go to http://heypressgo.com/QA and record a question (under 3 minutes or less) that could be featured on an upcoming episode.

In this episode I’m talking with Beckie Lee from Jazzywords all about content writers and copywriters and ways in which business owners can work with a content writer to help them produce content for their website.  

With this episode aimed at small business owners and their websites we cover a range of topics and questions around content writers from the difference between a content writer and copywriter, how to find and work with a content writer, how much it costs to engage and work with content writer, things to expect and prepare to work with a content writer, plus so much more. 

If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @heypressgo

Haven’t left a review yet? All you have to do is go to http://heypressgo.com/itunes, and thanks for your support of this show!

In this episode you’ll hear about 

• Are content writers the same as copywriter writers?
• Common mistakes business owners are making when it comes to website copy
• Tips and ideas to prepare for working with content writer. 
• Are all content writer the same or do they have specialities and certain styles of writing
• How should a business owner seek to find a copywriter that is the right fit for their business? 
• How do content writer charge for their services? Upfront, Payment options, monthly retainers.
• What is the typical price range for copywriting services

For full show notes and links, visit: http://heypressgo.com/podcast

Manage the Crisis with level head and keep your customer informed. Your website is the perfect tool to help manage the crisis.

When a crisis strikes do you have a plan in place and how will your small business website help you with managing the Crisis. In this show we change our planned schedule to help supply you with some ideas on how you can use your website to support your business. We look at few helpful things to consider to do on your site, plus arm you with some strategy ideas to get you through the rough periods.

Special Offers

• Product Highlight Story Chief

Other Resources

• Pymble Vet Clinic Update Page
• Fitness Box Update Page

Step back and get your email marketing under control.

Today we take a look at your email marketing and what types of emails you can be using to drive traffic and leverage your website strategy, plus we dive in at take a look at 10 questions you need to answer before you think you are ready to send your first email campaign for your small business marketing.

Expertise Level: Beginner

Four simple things you can start doing today to improve your own social media position which will eventually lead to better engagement and traffic to your website

In this episode we dive in a take a look at Mike who really needs to refine his own social standings among friends. We identify 4 key things that your business could be doing with it own social media to make it tick better.

Plus we answer and questions should you be advertising or paying for ads on Social Media.

Resources Mentioned:

• Socialmediaexaminer.com
• Hubspot Social Media

In this week’s show, we pick up from the last episode on why your website needs to be at the centre of your marketing efforts. 

Last week we chatted about SEO and the importance of getting things in place for your website. 

This week we are moving into the world of paid advertising and why it could be handy way to increase traffic to your site, but also increase the right traffic to your site through visitors who have more indent to take action in the way of buying, learning more, or discovering or getting something from your business. 

Contact Us

If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website. 

Please feel free to reach out at our website heypressgo.com and the usual social media channels.

• Facebook 
• Instagram 
• Twitter 
• Linkedin

Please feel free to subscribe to our podcast on your favourite player, and leave a rating or review to how we are going. 

• Subscribe on Itunes
• Subscribe on Spotify 
• Subscribe on TuneIn
• Subscribe on Stitcher
• Subscribe on Google Podcasts 

Traditional Marketing doesn't put your website in the centre of your business marketing, so how do you shift and get your website into the centre so you can drive traffic and increase performance of your site.

I recently attended a marketing discussion by the General Assembly and hosted by Motive Co-op working spaces on the Northern beaches in Warriewood. Today I want to share with you some take-outs from this session and the importance of why your website needs to be the centre of your marketing efforts. 

In this episode, we take a step back in marketing history and compare the differences of then and now, and discuss the five key areas you can be used to put your own website at the centre to help increase traffic and further engagement with your business through your website. 

The first key area we dive into with some things to look at is SEO search engine optimisation and the importance of getting this right for your website so you are better placed to start using the other key areas of online marketing to improve your small business website performance.

Episode four is covering of the old age question to what and how much should you pay for a website. we kick the dust and tyres and discuss a bunch of things relating to how much a website should cost in 2020. 

We look at the 5 styles or category of websites, then we break down what you can expect to be quoted for a project according to the website type. We also take a look at value pricing and fixed pricing and provide some guidance to when you might be being placed in the value price bucket at the time of getting a quote. Finally, we take a look at some options to make your website project more affordable 

Time Stamps:

• Website Prices and types of sites - 1:00min
• Landing Pages, Coming Soon page - 2:30min
• Small Business websites - 2:30min
• Corporate websites - 3:20min
• eCommerce Websites: 4:00min
• Database Websites: 4:50min
• Website Costs: 6:20min
• Value Pricing vs Fixed Pricing 13:00min
• Affordable Website Solution: 18:00min

What are the best options when it comes to finding a web designer for your project, and is cheap always the best route?

In this episode we are going to find you a friend or send you walkabout as we discuss a bunch of things relating to building a business website.

Topics we are covering are is the DIY approach with Wix, squarespace or do you find someone to build you a cheap website, or do you engage a professional who can save you time and money.

We also touch on the merits of hosting and why a good host is a good idea, and why cheap hosting is not always a great idea.