Once your book is complete, you have 3 main ways to get it in the hands of people you want to engage. Print, Kindle and PDF.

In today's show, we're diving into some of the up and downsides to these, and how the different ways you plan to use your book can change what you need to do to get the best out of it.

Starting with the end in mind is essential to creating something effective. Putting out a Kindle version is might be a great idea, but unless you have a way to encourage those people to identify themselves, it could be a lot of wasted effort.

There is no 'one size fits all' answer to creating your book across different channels, but today we talk about some great ideas & points to consider to make sure you get the best bang for your book.

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