In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.

He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.

Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.

The SATT Team :) 

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