Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel.

In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent pricing, and strategic budget shifts.

Tune in for the step-by-step thought process, then head to marketingcasebootcamp.com to tackle the full case study and sharpen your own funnel-optimization playbook.