Premature scaling is the number one killer of startups.

This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire.

We explore the difference between assumed demand and actual product-market fit, discussing why you need to talk to customers and test your hypothesis first.

Listen in for a guide on how to avoid the "death cycle" and ensure you are scaling a business that works, rather than just funding an expensive hobby.

Tune in for practical insights, then head over to ⁠⁠Marketing Case Bootcamp⁠⁠⁠⁠ to join the conversation with fellow marketers.

Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeting.

In this episode of the Marketing Case Bootcamp podcast, we dive deep into the two modern solutions every marketer must understand: Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).

You'll learn:

• What MTA is: How it attempts to map the full user journey and the differences between linear, U-shaped, and data-driven models.
• Why MTA is "crumbling": Why user-level tracking is failing in a world of privacy updates and cookie deprecation.
• What MMM is: The strategic, privacy-safe alternative that uses aggregate statistical data—and why it's the only way to measure your offline channels (like TV, podcasts, and billboards).
• How to Use Them Together: The real magic isn't MMM versus MTA; it's using them as a team. We explain the framework for using MMM to set your strategic (annual/quarterly) budget and MTA for your tactical (weekly/daily) in-channel optimizations.
• How to Prove It: Finally, we cover the crucial role of incrementality (lift) testing to verify that your models are truly measuring cause-and-effect.

Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way.

This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM segmentation. We break down the core concepts of Recency, Frequency, and Monetary value, showing you how to predict customer intent, not just label their identity.

Using Sephora's legendary Beauty Insider program as a real-world case study, we reveal how to segment customers effectively and build a strategy that actually drives results.

Tune in for practical insights, then head over to Marketing Case Bootcamp⁠⁠ to join the conversation with fellow marketers.

This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan.

What you’ll learn

• Programmatic vs. manual buying: why audience-first beats site-first

• The ecosystem (DSP/SSP/Exchange), RTB flow, and common deal types

• Targeting & measurement essentials (first-party data, VTCs, ROAS/CPA)

• Where programmatic shines by channel (CTV, DOOH, audio, etc.), with Blue Sky’s playbook and KPIs

After listening, try the Blue Sky Outdoor Gear’s Digital case program in ⁠Marketing Case Bootcamp⁠ to put the playbook into actual practice.

This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions, diagnosing a funnel efficiency crisis and outlining a 90-day revival: fix qualification and nurturing, reallocate budget to high-value channels (events, webinars), and build a compounding engine (SEO + content + ABM).

What you’ll learn

• Demand gen vs. Lead gen and when to use each

• A two-speed model: create future demand + capture in-market demand

• Smart budget shifts to raise deal size and win rates

• How to measure pipeline quality with leading indicators and align sales & marketing

After listening, try the RevTech Solutions case program in Marketing Case Bootcamp to put the playbook into actual practice.

This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles.
We define paid media, compare paid search vs. paid social vs. programmatic, and explain when to use each based on intent, targeting, creative, and buying model (CPC/CPM). Then we shift to the career side: the core techniques and toolset you need (testing frameworks, audience building, bidding basics, creative iteration, tracking & attribution), what interviewers really evaluate, and how to structure sharp case answers.

After listening, you are welcome to take the 100 Paid Media Interview Questions Quiz at Marketing Case Bootcamp

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift.

What you’ll learn

• How to select and sequence channels by objectives

• Smart budget moves that maximize conversion

• KPIs and a simple multi-touch approach to track cross-channel impact

• Standout tactics for channel selection

After listening, try the Channel Selection & Integrated Marketing Plan for Artisan Brew Co. Market Expansion case program for free inside Marketing Case Bootcamp to put the framework into practice.

This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike.

We work through our business case: Main Street Coffee, an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic.

You’ll hear how we define goals (awareness + visits), map audience behavior first, then pick one platform to start.

We also walk through how to define and track metrics that matter and how to manage and allocate tight budget.

What you’ll learn

• How to choose a first channel by audience behavior, not preference.

• A starter playbook for local shops.

• A simple attribution hack to connect posts to in-store visits.

• How to diagnose “high engagement, low foot traffic” and fix the gap.

  
  

After listening, feel free to try the Main Street Coffee case program yourself for free at Marketing Case Bootcamp and put the framework into practice.

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel.

In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent pricing, and strategic budget shifts.

Tune in for the step-by-step thought process, then head to marketingcasebootcamp.com to tackle the full case study and sharpen your own funnel-optimization playbook.

In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click.

In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent.

Tune in for practical insights, then head over to marketingcasebootcamp.com to join the conversation with fellow marketers on adapting your strategy for the AI-powered search era.