Drew welcomes the owner and founder of DNX bars, John Rooney. John started DNX Bars to provide a nutritious option for people who are on the go. John spent 20 years running his own business and not paying attention to his wellness. At age 50, when he sold his company, he decided he was going to turn his lifestyle on its head and start being good to himself. John found getting into the ‘Meat Snack’ industry was fairly simple but making real food to nourish people was a bit more challenging. It was a challenge he was willing to accept. When John realized government nutrition labels were a farce, he was determined to get people and food manufacturers involved in DNX’s Declaration of Transparency to educate people of a product's true ingredients, without being deceived by jargon and workarounds.

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Key Takeaways:

[10:42] At the age of 50, John decided it was time to make a change in his health.

[14:48] Fat and a Paleo lifestyle helped John meet his fitness goals.

[18:45] The American Sugar Association paid Ph.D.’s to purposely mislead the American public.

[22:27] John was approached by several meat snack companies before creating DNX Bars.

[28:44] It cost much more to use 100% grass-fed, pasture raised meat but it is something John believes everybody should be doing. 

[31:52] Some healthy, unusual foods included in DNX Bars.

[35:27] The Declaration of Transparency is DNX’s request to other food manufacturers’ to stop deceiving people about nutrition.

[49:42] DNX Bars can be found on Amazon and at 250 retail locations.

 

Sponsors:

DNX Meat Bars

Organifi Green Juice - 20% off if you use this link

Four Sigmatic - 10% off if you use this link

Dollar Workout Club

 

Mentioned in This Episode:

DNX Bars

DNX Bars on Facebook

Barefoot Provisions

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