In this episode of Building Texas Business, I spoke with Mason Brady, founder and president of Brady CFO, about his entrepreneurial journey and the growth of his fractional CFO services firm.

Mason shares how he transitioned from corporate CFO to entrepreneur after realizing the strong market demand for part-time CFO support among construction and agriculture businesses. Starting the business while supporting a family of five tested his comfort with risk and uncertainty.

His firm now includes five CFOs who help businesses with revenues up to $75 million navigate financial decisions, capital access, and growth strategies. Brady CFO uses a unique team approach, pairing CFOs with analysts to deliver cost-effective services tailored to clients' needs.

Recently relocated from California, Mason appreciates Texas's business-friendly environment and central location for serving clients nationwide. He focuses on helping entrepreneurs evolve as leaders while managing their growing companies, particularly in construction and agriculture where many face similar challenges around financial reporting and bonding requirements.

Show Notes

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Mason: Thank you, chris, really appreciate this opportunity.

Chris: So let's just start introducing yourself to the listeners. Tell us about yourself and about Brady.

Mason: CFO self. I'm a husband and father to three little girls, so that's the biggest priority of my life. I was just telling Chris earlier that we celebrated my three-year-old's birthday this past weekend and she had a blast. That did the trampoline and pizza party thing and she had a wonderful Saturday. So that was awesome.

And from a more professional perspective, I started Brady CFO about three years ago. Yeah, roughly right around three years ago. That really in just seeing a need in the marketplace that I was a corporate CFO for agribusinesses and I had friends that would reach out and ask for help within their construction or ag businesses. They really just needed some fractional CFO support. That they had an existing accounting team, but that accounting team wasn't really leveling up to help them with the decisions that they need to make, whether it be, you know, hey, we want to buy out our partners, how much should we pay? How should we finance it? Hey, we want to go buy this building. How should we do it? You know, we want to buy out our competitor, or we need help getting access to capital all these multitude of requests that they had.

But they certainly didn't need a full-time CFO and so I helped them part-time but really it just kind of exploded on me that within about three months of helping friends on the side, I was making more money on the side than I was in my full-time job and said, oh wow, there's actually a business here to be had, and so eventually decided to go full-time with it, and I've been growing it since then. So now this past weekend we're now a team of five total CFOs. We specialize in the ag and construction segments, and so we serve ag and construction-based companies with revenues up to 75 million and we come in as their part-time CFO, helping them with all the pain points I mentioned that you know. They need to look at potential investment opportunities. They want to bring in partners or buy out partners and want to figure out what's the right way to do that At least finance it. They want to figure out, you know, how to optimize their finances, and so we're the ones that ultimately can help solve those pain points for them.

Chris: Very good, yeah, so first I can identify, I have two girls, so I'm a girl dad as well, and no better pleasure in life. And then you know I love hearing that you know this kind of just being entrepreneurial and, I guess, open to opportunities and seeing a gap where you could kind of step in and provide value to clients and small businesses, midsize businesses, and turn that into your own business, which is pretty cool. And I think what all entrepreneurs are kind of looking for right is where can they make a difference? Where's there a gap in the market? And so you said three years ago now tell us a little bit about you. Know.

I guess you kind of had it going on the side, and that's not uncommon. Some entrepreneurs will say I kind of had a job and then I was doing this kind of side hustle and then that just kind of exploded. What was it like, I guess, to to go through the process mentally and emotionally, to go I'm going to leave the stable corporate job to kind of, you know, branch out on my own, because a lot of people are probably stuck, scared to make that decision. Let's talk a little bit about your process and what you might offer. Some advice to others who may be listening.

Mason: Yeah, I think the path of me becoming a full-time entrepreneur it has been more of an emotional roller coaster of learning how to deal with fear and risk and being comfortable with it. You know, of living in a state of being comfortable with knowing that you're really not in control, which none of us are anyways, even in a W2 job, right, none of us are really in control, but there's some false sense of security that exists in a W2 job and you know, and just reckoning with that in your own heart. As to you know what that looks like. And yeah, it certainly was scary for me to have three young children and my wife doesn't work. I am the breadwinner, my wife is a stay-at-home mom and we generally wanted to maintain that lifestyle, just to be able to take care of our girls in that way. And so it definitely. Yeah, it was on my back, right, but you know, I say this, my, my personal faith is important to me, and so, you know, inherently I kind of knew that it wasn't all in my back, but yet at the same time, you know, as human nature is, we want to try to control things, and so it was scary, but I saw that the door was opening for me. It wasn't on my own, you know, doing that, obviously, I worked hard, but the door had opened to me that I'd personally prayed and I said, hey, if this is the path I'm supposed to go, it's going to be clear when you know, the answer to that was really clear when I started actually making more money on the side and I had more booked revenue than I did in my full-time job and said, okay, there's obviously something here that it's not. Like I have this little launch period where all of a sudden, I'm going to do a dip in income and try to figure it out. It's like, no, I've literally fully replaced the income and then some, I think we're good to go here, and so that was easier.

Not everybody has that opportunity but, yeah, for me personally, it certainly was becoming comfortable with risk. That you know, that has been the journey over the past three years, and I think every entrepreneur is a bit on that journey of as an entrepreneur, you have to be comfortable with taking risk in a bigger way. That you know, especially, I come from an accounting background. Right, I'm a. You know, I was a CFO by trade, that I'm known for risk-taking. No, we generally are conservative decision-makers right, and I had to get comfortable with just, it's okay, get comfortable with fear. That's when the greatest growth happens.

And you know, I heard somebody else like you and I are going to do a podcast swap. I heard somebody else say that you know, wealth is managed and conserved via diversification. Wealth is built when you go all in. You know and and it was like okay, well, if that's true, you know. Then I got to go all in and know that I got to go all in and that I'm burning the ships, and you know and just be comfortable with that. And so I began. That wasn't like a day one decision for me. I had to incrementally overcome some things to at that, but it was definitely a huge leap for me of doing that. But I would say to most people that you know it's going to end up being okay that you know all the fears that are in your head for something else. That's better because, as a result of that failure, that if you are good at what you do generally, it'll work out.

Chris: Yeah, yeah, I mean it said you know, I guess, succinctly have faith in yourself, right, that you can do the job. The other thing I like about what I heard you say there was it's very rare for someone speaking of entrepreneurs, it's very rare for an entrepreneur to have it all figured out, to not be or be immune to risk, immune to the fear of taking the risk, right, that's the unicorn. The reality is that Almost every entrepreneur shares those fears. They may not want to talk about it until they've done it and then they can talk about it, but you're going to be scared, you're going to have some uncertainty and you're going to grow along with the process. Story may be told different ways of I wasn't sure, but I believed. Or if I didn't try it now, I never would.

Mason: And who I was when I started as a business owner and leader versus who I am today is very different because we all evolve, so I think what I would tell entrepreneurs is even though you feel like you're alone, you're not.

Chris: Many that have come before. You felt the same way. Yeah, and I would just encourage you're not right, many that have come before you felt the same way.

Mason: Yeah, and I would just encourage there's not really a perfect time to start a business that people think, oh, like, at this age, I'll do it when the kids are out of school, or whatever the case is I actually advocate that. I, you know, being the breadwinner of my family, you know, and having, you know, three little kids to take care of it was a higher level of risk, right? Like I didn't have a safety net and that meant the decision-making that I was going to make I was going to focus on the top, like if I had to look at my calendar, I was going to focus on the top strategic priorities that were actually going to deliver a result for my time. Like I wasn't going to mess around because I didn't have the safety net, and so you know, the success of the business I think, has been built upon that.

As to making the right decisions, because I didn't have any spare, you know, wiggle room in there for making a wrong one Right, and some of that's luck, some of it is just prioritizing time. I think that mentally we can get in our own way and so I encourage anybody, any listener, that there's no just because you can have a safety net later on in life or it can feel more comfortable. Sometimes entrepreneurship is pretty hard and to make the right decisions is pretty hard. Sometimes, when your back is against the wall, that's the most strategic, opportune time to actually do something, because your ability to fight your way out of that is actually better.

Chris: It's really good. Let's go a little deeper on that, because I think you touched on something I think is so important, especially for someone that's starting out in a new business, and the one thing you hear almost universally is you're wearing many hats right in those early days and to your point, where you spend your time doing to make sure you are prioritizing your time in the right ways versus being distracted on the wrong things.

Mason: Yep, I would say in any business starting out, I mean, making sure that you have tractions in your sales is critically important and you have to try to drive repetitive repeat sales. That and in order to do that's not just going to fall in your lap, you actually have to take action in doing that. And to the conclusion that I was going to have a weekly set of sales activities that I was going to do and that meant that you know whether it was activities on LinkedIn, whether it was people I was going to meet, who I was going to meet and making sure I was meeting with the right people and saying no to the wrong people. But I was going to commit to a consistent set of actions every week that I was going to prioritize, because even if I had book client work that you know could sustain me revenue wise, that can dry up Right. And so I never wanted to be in a position where, okay, we know that's going to dry up at some point and we don't have a solution to it, or we're going to have this big gap period, like it literally is when you're starting a business always be selling literally and make it a part of a routine, and I think for many people that are somewhat the artisan like, they're going and providing a service.

So, whether it could be you know accounting or CFO work, it can be plumbers, it can be you know roofers. They may love doing the operational work themselves or that's what they're good at, and it's really easily mentally to go do what you're good at because that's what you're comfortable with. It's human nature, right, it's human nature. But sales is hard, regardless of whether you have a sales background or not. Sales is hard because you're putting yourself in uncomfortable situations where you're going to get told no, you're going to get told you're going to get rejected, and that is hard but it becomes easier through repetition and through repetition you're going to be able to define things better.

You're not going to start perfect and just understand that. You're going to find your niche better. You're going to find who should I talk to better. Where am I going to get the greatest ROI for my time? But create a set of weekly activities I'd say, especially for somebody just starting out, that really needs to represent close to 40 to 50% of your time. Honestly, it needs to. You need to be making at least 40% of your calendar focused on new business development activities and just create that pipeline that's always flowing. And if you do that at least for me, that was a great success. Factor is just trying to implement that. Finally, and I think most people would agree, that is the way that you keep things rolling.

Chris: Yeah, thank you for that. So let's talk a little bit about innovation, because you started out on your own. You said you now got five CFOs. How are you using technology or what are you doing to kind of be innovative, to kind of drive your business and grow it? Yeah, I would say.

Mason: I mean, we're not heavy technology users in the sense of, yeah, like, we do use technology, but we're not necessarily taking technology to drive where we want to go and how we provide our services. I mean, I do think that there's opportunities in the space of AI to improve what we do 100%. I think what we're a bit unique in is you'll find out there and I think innovation can just come from seeing one way that everybody does something and trying to do it a different way. And I always worked for agribusiness firms that were always low margin and so from an overhead standpoint, you couldn't really staff up in a big way because you know, you didn't know when your next crop was going to, you know when you're going to have a hailstorm that was going to knock out your next crop, and you know and so you had to maintain a really lean overhead at all times. And just through a personal you know aspect my wife is from Chile, I've worked in South America, I can speak Spanish and all that, so I would actually contract, you know, a financial analyst and accountants out of South America, and I did that in corporate where, when I needed project support that I would go secure people from South America and I'd have them help me build financial models when I needed time to focus on other strategic objectives, and I would have them do that on my behalf rather than me getting stuck in Excel analysis and so like.

Within our business you'll find a lot of fractional CFO firms where you're kind of you're buying the person of the fractional CFO themselves, you're buying the person, and we have a unique team approach to where every CFO is paired with an analyst and that way in our pricing we can deliver it at a more cost-effective rate to our clients.

That ag and construction aren't historically, you know, high margin industries and so that way we can be most cost-effective and be value adding for the client. But we have a unique model in which the analyst does a lot of the Excel analysis, financial analysis work on behalf of the CFO, so the CFO can go actually work on strategic objectives with the client versus being stuck in financial analysis all day. And at least for us, that's what innovation looks like and we're driving that further in regards to setting up systematic ways that we deliver our services and rather than it just being that, hey, you're buying a person for an hourly rate, which I feel like a lot of our competitors do. We're trying to set up a systematic way that we deliver the services, along with a team approach, and that way it just it creates the greatest value add for the client. And so there's not a lot of technology in there, but we're just doing it different. That we feel like is, you know, it's all meant to be valuable to better fit our clients ultimately.

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Chris:Yeah, so, like I said, you know, I agree I don't think innovation has to be wow always, but just maybe slightly different. Sounds like what you're talking about more is a value proposition, right, and that you're really getting a little team here or not just one person. I can see where that would be different and important to your clients. So you're in Houston. Let's talk a little bit about the advantages you see of being a business maybe not just in Houston, but in Texas the advantages that you think that's brought to you and how you're trying to capitalize on those.

Mason: Yeah, so I think I should start a little bit backwards. Originally from California, so I'm one of those statistics right that I moved the business to Texas. I literally picked up my LLC and I converted it to a Texas based LLC. So I'm all in on this.

Chris: Welcome. We have, man. We have done so many conversions of California LLCs to Texas LLCs since 2020.

Mason: It is crazy, yeah, it's real Still have family in California. We still have many clients in California. There's a lot of ag in California construction as well that we will continue to serve. That still believe that while the state is difficult to operate a business in, that also creates opportunities because there will be people that leave and yet there's still demand for those services and those products and goods. So yeah, for me being in Houston it's really actually great because this is a booming state in terms of its economic activity, especially on the construction side of things.

But from an ag standpoint too, it can be a little bit tough not to be, you know, in the ag segments that we serve. You know where we're being able to go out to the ranches and the citrus groves and all that and then the farms themselves on a regular basis in Houston. The fact that we can serve clients in California, go hop on a plane, get out to Fresno, california really quickly, but at the same point in time there's a ton of ag in Florida, georgia and we can go hop to those areas. We happen to work with a lot of fresh produce clients and fresh produce distributors and so those are all over. But the fact that Texas is a central point and has a lot of economic activity where a lot of those goods and services are coming in, and so, while may not necessarily be that all the products and goods are grown here, the distribution of them is happening in a very significant way here, and so the fact that this state is so central to everything, it's just, yeah, it's been actually a blessing, because if I was all the way in California and I wanted to go to a trade show all the way, you know in Georgia, you know that whole lag of time in between, you know travel time and just killing a day worth of travel, et cetera, et cetera, when right now, I can get to most places within two and a half hours.

You know the United States, and that's a beautiful thing in terms of building relationships and being on site and the fact that, yeah, the Texas economy is booming. Nonetheless, that you know it's real here, yeah, it's. We actually had one of our CFOs that moved from California to Oklahoma and he just said, yeah, it's amazing, just the lack of I shouldn't say lack, but the more minimized regulation by comparison to other states, and how it just creates additional business opportunities. It's a wonderful blessing. So it's great for us and, yeah, allows us to be centralized, but at the same point, yeah, it allows us to work with Texas and the clients all over too.

Chris: Right, you mentioned, I guess, one of the CFOs that you brought on. How are you going about evaluating whether these additional CFOs align with your vision of the company and can, not just from performance but from your ethical standards, which you obviously led with in the very beginning of our conversation? So what are you doing to kind of vet these people out, to make sure you're making the best decision you can and bringing them on board? Yep.

Mason: We definitely, through our hiring process we do a very significant case study approach and even in the person's background we want to see that they're. You know, for me it's a personal choice to each person building their own practice or firm in this way. If the background is heavy public accounting, you know that they work for a CPA firm for most of their life. It's probably not a fit for us, because we actually want to make sure that we get people that have been operators inside a business that have experience helping to deal with the issues of whether it be a family transition. You know growing a business and you know wearing many hats, because it's rare that if you have a full-time job in a $20 million revenue business that you're not going to be doing you're going to be doing multiple things, I should say, and you know. And so we want to see that they have operator experience in that regards. But we put them through some significant case studies to really evaluate, because it's unique that many of the business owners that we're working with we say that we work with businesses up to 75 million in total aggregate revenues, because we find that's a perfect segment where they can really use a part-time CFO. They don't quite need a full-timer yet. They can use a part-time on a reoccurring basis. But what's interesting is we're watching the evolution of the entrepreneur themselves as well, or the founder. I got to tell a little bit of my story but even though that they have the CEO title, they're not quite fulfilling that CEO role fully and we're helping them navigate that and there's a lot of emotional rollercoaster that goes with that and so we actually evaluate.

We just did interviews with two construction-focused CFOs and that's another part of it too is we wanna see deep industry experience within the industries we serve. But we ask them that, hey, if you were faced with this similar issue we just worked through with a previous client where it's a husband-wife team and we literally just saw the husband wife get in a fight with each other over you know, something they're talking about in the business. We say, how would you handle this? And we want to hear how they would handle the emotional aspects of it from an empathetic standpoint, like, can you actually navigate that as a leader and still come out, you know, on the right way, that you're not going to be overly technical about it. You're going to help them, you know, relationally, work through it and help them move in the right direction, see the bigger picture.

And so that's a lot of how we're doing it, that we are working with clients where, again, there's just emotional dynamics, where we're seeing that the entrepreneur themselves is having to evolve in a very significant way. They are not some major corporate CEO, they wouldn't tell you that they are. They're evolving as a person and so being there with them through that evolution and kind of helping to almost be somewhat of a guiding coach too, is what we see in our role and you know that's what we're looking for in our people that they can help do that too and help navigate sticky situations.

Chris: Well, very similar kind of parallel seats that we sit in, cause we I find myself in very similar times with a lot of our clients where, you're right, they're evolving through the process, as I mentioned, and they were really good probably at sales or something with an idea, but they all of a sudden have a CEO title and helping them along that journey and whether that's eventually getting a good operator underneath them to really run the business so they can focus on what they you know they enjoy doing the most that made the business successful. Those are fun places to be, to kind of be an extension of that team. Right, let's talk a little bit about your clients. I mean what you know, what are some of the things you're helping them through, some of the challenges. You're seeing any kind of trends of where people are. You know, maybe, what are they excited about, what are they concerned about? You know, how are you helping them kind of navigate through both of those emotions?

Mason: Yeah, I like to tell this story because literally you can insert the name and this more specifically applies to, like our construction clients, but you can insert any one of our client names in here and it literally is the same situation. This is the trend that we see. That you know, joe started a construction business that he was. He started general contracting business. He was a project manager for another big general contractor in town felt like, hey, I can do this on my own, I want to go do this on my own. He got the licenses and started bidding on some work and started winning the work and started, you know, actually managing the projects, working with the subcontractors, et cetera, you know, fulfilling the, you know all the work requirements for the job and kept growing. You know, eventually hired some PMs underneath him to handle some additional jobs, but knew that he needed to take care of accounting and so he's got QuickBooks and you know he's heard stories. But he needs somebody that he can trust to handle the day-to-day transactional entry and that he's got to keep things lean. So he asked his wife, his mom, his sister, his aunt, somebody that generally has some knowledge of QuickBooks and coding transactions. He asked him to take care of his books and he can do that for a couple of, a few years and then all of a sudden say Joe, you know, he gets this opportunity at the university or this big hospital, that this big remodel project where he can put his banner up. Everybody can know it's his brand that's doing this work and it can be a real showcase project.

And he goes to bonding. He goes to his bonding agent to you know, make sure they can be bonded for the job, and wants to put a bid and proposal forward on it. And the buying company says no way, absolutely not put a bid and proposal forward on it. And the buying company says no way, absolutely not One. The financial reports that you give us show that you are an absolute financial mess. Whenever we ask for those financial reports, you send them two to three months later, so we never get anything on time. And when you actually do send them, the quality of them not just from a financial performance standpoint but your accounting standards and your record keeping is absolute junk. Like we can't really tell what's going on underneath the hood here, but of the little that we can tell, you're not doing that great.

Insert Brady, cfo, we help to make sure that you know you are never denied by bonding again, that when you want to go pursue that high profile job, we make sure that you get the yes, and that's done through various ways that we make sure that you do have liquidity, so, whether that's working with banks or other you know capital providers, to make sure that, hey, we get you liquidity so that the bonding companies will like that you have a little bit of backup. But then, yeah, we're navigating that. How do we get your accounting in good order to actually that it's in a useful state? And then how do we optimize your financial performance to where, whoever's provided that capital, we can make sure that there's a good ROI on that too whether you're having to pay down debt, can you actually pay down the debt, et cetera, et cetera. But through that process we're seeing a significant trend that a lot of construction companies right around 15, 20 million mark they're going through an ERP implementation, as an example, just to get their accounting records in a good state, and we're helping to navigate that.

We don't like to be deep within the accounting itself, but we certainly serve it because we understand it's a means to an end that once we have good financial records and we make sure that there's some liquidity in place. Then we're talking about, okay, where do we want this business to strategically go, that this is a $15 million business now, but how do we make this a $50 million business? And then how do we make it a hundred million dollar business? And we're creating these long-term plans with the ownership to do that. And so that story I told about Joe though literally you can insert several of our client different names in that and that is the consistent theme across the board. And we find that when we bring that up in a sales call too, that is usually what's being seen for most of our clients that we work with.

Chris: That's what's keeping them up at night and again. And when you solve that problem right then, now you have a client for life. Yep, Yep, that's great. That's the goal. Let's talk just a little bit about leadership. How would you describe your leadership style and how do you think it's kind of evolved over time?

Mason: Yeah, especially as an entrepreneur, I would say that like I have a visionary side to me and that is important, that I think every entrepreneur has to have that visionary kind of fulfillment and believing in what's possible and what can be created. But at the same point in time you still have to put in the operator mode at times, right, like you just have to get stuff done. And that aspect of learning to delegate, I mean I was a corporate CFO so I had teams of people. But again, in an agribusiness environment you're running lean, and so usually what you see in an agribusiness environment is that you have these C-suite leaders or these VPs that they're excellent, but then generally there's not a good layer of middle management below that. That it's basically you have a variety of accounting assistants and they're all rolling up and with the intention that, yeah, you're keeping your labor and your overhead costs low, you know, and so you have one kind of rain maker up at top, but then you have a lot of people that need a lot of additional skill and development reporting into you, and so naturally you're kind of having to manage and keep the reins pretty tight. Right that you're having to be a little bit more controlling to make sure that things are going well and within this business. On the other hand, we're managing other CFOs right Like we're managing, you know, highly qualified people and coming to the conclusion that, yeah, I don't need to be involved in as much. Right Like I. It's important to trust but verify.

But you have to be really good at delegating. But delegating doesn't mean you show them once and then you hand it off and expect why didn't that not get done a month later? Why did it not get done the way I wanted it to? To me. Getting really good at delegation I've had to evolve at this is, you know, spend some time with them, show them, make sure that it's being done over the course of a couple of weeks or a couple of months correctly, and then you're good to go and you can leave it and you can touch base and say you're accountable to this. Now I've given you all the training. You know what to do. Be careful about just giving somebody something and expecting that it's going to be done the way that you want it to be done. That's hardly ever the way it works. But you got to be really good at delegating and getting things off your plate as quickly as possible, right.

Chris: Yep, very true, very true, let's. Let's try a little bit, since you're new to Texas, places you've gone, experiences you've had since coming to Texas that stand out in your mind.

Mason: Yeah, I mean I just the generally friendly nature of people. I mean it's a part of the reason that we love living here and that we wanted to move here is, you know, you walk down the streets and people just say hi, and that doesn't necessarily exist in other states, where people are friendly and just say hi. And we got to be. You know, we got to witness or experience our first hurricane last summer and I couldn't believe the resiliency of people where I mean, yeah, the day after the hurricane people still had to work. Oh, like you go into Barnes and Noble and like people are literally plugging their laptop into the corner little, you know. You know electrical outlet and making sure that they could still get work done and send emails that day, like you're just back at it.

And the nature of that type of stuff happens here so often that you know from California, yeah, you get wildfires there's that's a whole nother story of how it can be managed or not but you get wildfires but you don't really get natural disasters that just kind of come and, you know, uproot your life for a bit, but they happen so often in Texas has such, you know, crazy, you know up and down weather people's resiliency. It's pretty amazing in Texas of just yep, we had that terrible storm yesterday. Well, we're back at it tomorrow, you know, and it's just. This is life and we got to get back to it and, yeah, I think the friendliness and people's resiliency here is is a pretty, pretty big thing that we've noticed. Yeah, that's great. I love that perspective.

Chris: I think those of us that have been here our whole life maybe lose sight of that sometimes. But yeah, it's good to get that perspective from you. So again, new to the area. But I ask everyone this so it'll be good, because you're kind of a guinea pig or fresh in this, do you?

Mason: since getting here is your tex-mex or barbecue tex-mex yeah, that I do love good barbecue, but tex-mex I. We have all kinds of mexican food in california, right. I mean, I think the population in california is good 60 to 70 percent hispanic but tex-mex has a different, unique flavor to it that I grew up on mexican food. Because of that growing up where I did, yeah, and yeah, it's kind of natural to make that migration, I love it. So, yeah, I love a good queso.

Chris: Oh man, I have it for my own heart. Yes, okay, well, yeah, really appreciate the time. Mason, love hearing your story and where you're taking this business. I definitely agree. There's a lot of opportunity for the type of services that you're providing, because there's a ton of companies that fit within that space. Again, I know that because that's part of the market we serve in, that kind of middle market there. So congratulations on taking the risk. How it's going so far?

Mason: Yeah, no, I just appreciate being able to come on here, chris, and talk with you. It's fun to come and share the story. But, yeah, I just appreciate the opportunity to share with your audience as well.

Chris: Well, that's great. Well, we enjoyed having you on and I look forward to seeing you soon. Take care, that's good, awesome.

Mason: Thanks, chris. Have a good one.

Outro

Special Guest: Mason Brady.