SEASON 2: Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI

This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season...

Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too.

In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification.

Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen

In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud.

Visibility.

Not the cute “post twice a week on socials” kind of visibility.

The kind where you put your actual face, name, story, opinions and personality out front and centre and say:

“This is my show. This is my work. This is who I am.”

I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen.

The real difference now is not the tool you use, but the way you make people feel.

Your energy, your stories, your quirks, your full unapologetic you.

In this episode, you’ll learn:

• Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter.
• Why a strong personal brand is more critical than ever in the age of AI generated content.
• The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand.
• How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow.
• How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution.
• Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead.
• How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help.
• Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter.
• How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today.

Inside the episode, I guide you through:

• A simple reflection on your big 5 year goal and why it actually matters to you beyond money.
• Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room.
• A reframe of visibility as a job description and responsibility, not an optional extra.
• How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create.
• Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are.

By the end of this episode, you will feel called out, called forward and hopefully called home to yourself.

You will know exactly why your personal brand is not self indulgent, but essential.

And you will have a clearer sense of how to evolve without losing yourself or your audience.

Links and resources mentioned

• Brand archetype assessment and links hub: https://www.sarahcordiner.com/links
• Learn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.com
• Work with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends

Sponsored by Tekmatix

tekmatix.com.