The Sarah Cordiner Show - Business, Success & Tech

In today’s episode of The Sarah Cordiner Show, we’re diving deep into one of the biggest changes business owners will experience in their lifetime: The tectonic shifts in tech, AI, and automation that are going to completely redefine how you run your business, how you get seen, and how you get paid in 2026.

If you’ve been feeling behind, overwhelmed, or like you’re trying to shovel water with a fork while everyone else magically surges ahead, this episode is going to give you a huge sigh of relief. You’re not behind. You’re actually ahead of 91% of the world right now. But things are about to change at lightning pace, and how you prepare over the next 12 months is what will determine whether your business grows… or disappears.

Let’s get you ready.

In This Episode, We Cover:

1. The Big Shift: Early Adopters to Mass Adoption

We explore the real meaning behind the numbers:

Only 800 million people currently use ChatGPT, which is just 9 percent of the world.

In 2026, everything changes as we hit mass adoption.

This isn’t fear mongering. It’s commercial reality.

Businesses who embrace AI now will surge ahead. Those who don’t will struggle to compete.

2. The Death of Traditional SEO and the Rise of GEO

For the first time ever, AI language models are sending traffic directly to your website.

ChatGPT, Claude, Gemini and Perplexity now cite sources and link users to your blogs.

SEO is no longer just about Google.

Welcome to Generative Engine Optimization (GEO) – and it is changing the game.

You’ll learn what kind of content LLMs prioritise, why long-form educational blogs are back, and how to ride this wave while it’s still free.

3. How AI Now Determines Whether You Are Trustworthy

AI models don’t judge you on one post.

They scan your entire digital footprint.

We break down the four factors LLMs use to decide whether to show you or your competitor in search results.

If you haven’t been creating long-form content consistently, this episode shows you how to fix that today.

4. The Content You MUST Start Creating in 2026

Forget clickbait hooks and viral trends.

LLMs don’t recognise them, don’t prioritise them, and won’t refer traffic based on them.

I reveal the exact structure you should use for blogs, YouTube videos, podcasts and social content so you start feeding AI what it wants.

Plus: how to actually make your content sound like you (not a robot), even if you use ChatGPT to help write it.

5. The Human Element: Why People Still Choose You

AI amplifies your brand, but it doesn’t replace it.

Your students and clients choose you because of how you make them feel.

We talk personal brand, archetypes, energy, confidence and the role storytelling plays in converting the traffic AI is about to send your way.

6. Three Non-Negotiables for 2026

We finish with three key questions:

What must you stop doing?

What must you start doing?

What is the smartest strategic and energetic move you can make this year?

You’ll hear my honest, hard-hitting answers so you can start planning your 2026 like a pro.

You’ll Walk Away Knowing:

How to prepare your business for the next tech wave

How to get free traffic from ChatGPT and other LLMs

How to create content that search engines AND humans love

How to amplify your brand using AI without losing your unique vibe

How to future-proof your business in a period of massive change

How to become one of the small percentage of business owners who actually stay ahead

Sponsored by Tekmatix

This episode is proudly brought to you by Tekmatix, the AI-powered all-in-one business platform for coaches, course creators and entrepreneurs who want their business to scale without the chaos. Unlimited websites, funnels, courses, emails, automations, CRM, calendars and full tech support, all in one place.

Explore Tekmatix at: tekmatix.com

Links & Resources

All my training, resources and contact links:

www.sarahcordiner.com/links

SEASON 2: Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI

This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season...

Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too.

In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification.

Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen

In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud.

Visibility.

Not the cute “post twice a week on socials” kind of visibility.

The kind where you put your actual face, name, story, opinions and personality out front and centre and say:

“This is my show. This is my work. This is who I am.”

I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen.

The real difference now is not the tool you use, but the way you make people feel.

Your energy, your stories, your quirks, your full unapologetic you.

In this episode, you’ll learn:

• Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter.
• Why a strong personal brand is more critical than ever in the age of AI generated content.
• The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand.
• How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow.
• How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution.
• Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead.
• How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help.
• Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter.
• How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today.

Inside the episode, I guide you through:

• A simple reflection on your big 5 year goal and why it actually matters to you beyond money.
• Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room.
• A reframe of visibility as a job description and responsibility, not an optional extra.
• How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create.
• Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are.

By the end of this episode, you will feel called out, called forward and hopefully called home to yourself.

You will know exactly why your personal brand is not self indulgent, but essential.

And you will have a clearer sense of how to evolve without losing yourself or your audience.

Links and resources mentioned

• Brand archetype assessment and links hub: https://www.sarahcordiner.com/links
• Learn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.com
• Work with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends

Sponsored by Tekmatix

tekmatix.com.

"The Big Shift To Big Business" 

This is all about Overcoming The Common Fears and Challenges of Moving To The Next Bigger Stage in Your Business.

In it, I talk about some of the challenges you might face as you grow bigger and more visible, 

Dealing with the imposter syndrome and craziness that can come with growth and more success...

...and how to keep on pushing through the friction of growth to ever bigger levels of success as a stand-out expert in your field.

Come and join my 'Legends Lab' if you want to become a stand-out expert in your field.... www.SarahCordiner.com/Legends

This meditation is an extract from my 10-day online challenge "Survive & Thrive", which you can join here: www.sarahcordiner.com/survive

Find a quiet place where you can listen to this guided meditation undisturbed, which will help you to attract great wealth and prosperity into your life. You will activate your wealth attraction and money attraction to you.

Join my 10-day challenge to reignite your motivation, recalibrate and reactivate your wealth attraction here: www.sarahcordiner.com/survive

This meditation is an extract from my 10-day online challenge "Survive & Thrive", which you can join here: www.sarahcordiner.com/survive

Find a quiet place to listen to this powerful guided meditation which will help you to manifest miracles into your life, will help you to use the law of attraction to make your big goals come true for you.

Join my 10-day challenge to reignite your motivation, recalibrate and reactivate your wealth attraction here: www.sarahcordiner.com/survive

Powerful Meditation - Awareness, Purpose & Change Activation To Uncover Your True & Profitable Life Calling

This meditation comes from my "Survive & Thrive 10-Day Challenge" which will help transform your motivation and wealth attraction. Join the challenge here: www.sarahcordiner.com/survive

In this episode, we are going to be talking about a method of generating leads and sales that has been responsible for almost all of the business that I have earned online, ever.

Content marketing!

LINKS:

Sarah's Edupreneur Academy: www.sarahcordiner.com/academy

FREE Course Creation Starterkit: www.sarahcordiner.com/starterkit

Writing a book is a huge time-consuming process right? No, it doesn’t have to be!

In this episode of the Course Creators Podcast, Sarah will tell you exactly how she wrote a number 1 bestselling book in 72 hours, and how you can do the same.

For full show notes visit:

https://sarahcordiner.com/ep-38-how-i-wrote-and-published-a-number-1-best-selling-book-in-72-hours

Mentioned in this episode:

Bundi Goes To Bed: Bundi's Adventures

Why Does The Wind Move?: Bundi's Adventures

Grandma's Fairies: Flossy, Twinkle and Cotton's Magic Sleeping Dust

sarahcordiner.com/starterkit

#CourseCreation #CourseCreator #OnlineCourses #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures #BookingPodcastGuests

Mr. Larry Peacock, who has been working with me on some of my programs, and attended my Concept to Course program. He’s hitting some massive big tins on his new podcast that helps Course Creators as well.

We talk about how he has managed to get some of the biggest influencers to come on his podcast and the strategies he uses to find, pitch, and book them while avoiding the big scary gatekeepers.

For full show notes visit:

https://sarahcordiner.com/ep-44-how-to-find-pitch-and-beat-gatekeepers-to-book-big-influencers-for-your-podcast

Mentioned in this episode:

High Ticket Online Courses

sarahcordiner.com/starterkit

#CourseCreation #CourseCreator #OnlineCourses #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures #BookingPodcastGuests

I share my story with my amazing student Larry Peacock on his new High Ticket Online Courses podcast where I started off as a gypsy girl. Where education was prohibited for young women. And have now gone on to become the record holder for being the youngest University Executive Director and Head of Campus in the whole of Australian history.

We talk about how I went from a millionaire to a million dollars in debt in one day and how that became an opportunity for me and my business to scale and become more profitable by going online. I share strategies on where to start as a Course Creator, content creation strategies that I use, and how to create systems in your business so that you can continually scale your business without getting overwhelmed.

For full show notes visit:

https://sarahcordiner.com/ep-43-creating-online-courses-and-high-ticket-offers-with-larry-peacock 

Mentioned in this episode:

High Ticket Online Courses (Podcast) by Larry Peacock

sarahcordiner.com/starterkit

#CourseCreation #CourseCreator #OnlineCourses #BounceBack #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures