A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing element from this equation is that most brands never actively try and create a category that can be pioneers in and therefore own it.

In this podcast, we talk about creating a new category in your vertical for brand success.

You can read original article at http://www.spellbrand.com/create-new-category-brand-success