The Brand Builder Show

There is a lot of work that goes into identifying new markets for your product or service, but the rewards can be astounding. In addition to expanding your revenue base, your company’s brand will benefit from the additional exposure it will get in its new demographic. The core idea when looking for new markets is finding people who need what your company has to offer. Once your team does that, everything else should fall into place.

Read the full article at https://www.spellbrand.com/ultimate-guide-new-market-for-product-service

How can customers buy from you and help you grow if they don’t know you exist? How can you claim those magazine write-ups or high-visibility reviews if nobody knows you’re out there?

If your brand’s worst nightmare is falling off into obscurity or never climbing out of it, to begin with, these seven brand strategies can help you step into the limelight and earn the recognition your brand deserves.

Read full article at: https://www.spellbrand.com/7-brand-awareness-strategies-innovators-smbs-entrepreneurs

If you’re just starting out your fashion brand or you have an amazing idea for a new store, you don’t need us to tell you how difficult it is to grow your brand. If someone asks you what the toughest part of your job is, you’d probably say it’s getting your brand in the heads of consumers, right? With so many large fashion brands and stores crowding up the market, how can you possibly get your name on the tip of their tongues?

If you want to achieve this, then there’s one group of people that you need to focus most your marketing strategy on. And those are social media influencers. In this video, I talk about the fundamental key to growing your fashion brand on Instagram.

For the full article, check out: https://www.spellbrand.com/use-instagram-influencers-grow-fashion-brand

In this video I talk about how using big words to differentiate your brand and take it to the next level may actually end up hurting your brand and why it may be a good idea to embrace simplicity when it comes to communicating your grand brand vision to your audience.

The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.

Read the full article at https://www.spellbrand.com/the-difference-between-marketing-and-selling

A lot of entrepreneurs launching their brands ask this question. The answer is yes and no. In this video, I discuss - very briefly - on why a logo should not be expected to differentiate your brand solely by itself and what a burden that is.

For more information on brand differentiation, read this article: https://www.spellbrand.com/brand-differentiation

Regardless of the industry, no company will ever grow and succeed without incorporating a comprehensive branding strategy. Remember that your brand is the “promise” that your potential customers should expect and receive. Your products, logo, content, company name – these are just fragments of what can be a great company. Establishing a brand means taking these things together to form a single, crystal clear image that will put your business in the best light. This is how you can put your business on the map.

In this podcast I discuss how your branding can make your business look good! Read the full article at https://www.spellbrand.com/can-brand-make-business-look-good

Any marketing endeavour starts with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the purchase is called the “Buyer’s Journey”.

In this podcast I explain the various stages of the buyers journey with examples. For the full article, please visit https://www.spellbrand.com/buyers-journey

Launching a startup can be one of the most challenging endevors an entrepreneur can undertake. Creating the right value proposition, identifying and crystallising the right business model, putting together the right team, securing funding, creating the visual manifestation of the brand and finally giving life to the product or service can be some of the challenges startups face.

In this podcast, I list 5 steps to help you get started on the brand identity nirvana path.

Read the full article at https://www.spellbrand.com/5-brand-identity-steps-for-startups

Most businesses fail due to bad customers. In this episode of Brand Immersion Marketing I talk about how to stop attracting the wrong customers.