The Brand Builder Show

The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury. In the past I had defined luxury many times and emphasised that being a luxury brand is not just about having a luxury service or product but actually more about a brand strategy that presented the luxury image to the public.

Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service

When entering a new market, it is critical to have a beachhead strategy. However, it is also critical that you plan for the bigger invasion – the big picture called the brand strategy. Most startups either have a stand alone beachhead strategy or they have an ambitious and often unrealistic looking larger plan for dominating the market segment.

Read more at http://www.spellbrand.com/does-your-brand-have-a-beachhead-strategy

In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures, luxury is defined differently : for example would you consider Lacoste to be a luxury brand? In the US, perhaps not. But in China, it is!

Read full article at http://www.spellbrand.com/how-to-treat-your-brand-like-a-person

Humans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence.

It is this feeling of increased self-worth that a brand must cater to if it is to climb the slippery slope to achieving luxury status. There are a number of methods a brand can accomplish this, and the most successful luxury brands usually employ a combination of these, if not all.

Read full article at http://www.spellbrand.com/creating-an-exclusive-luxury-brand

One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of branding represents the level of success one sees in their own branding endeavours. So, today I decided to lay the foundation for clearing what branding is about. To start with, most people think that branding is just the visual aspect of creating the logo or perhaps the colors and typography and things like that.

Read full article at http://www.spellbrand.com/the-confusion-of-branding

If you do not have an USP, you may as well just give up because sooner or later your business will struggle, shrivel up and ultimately die! Being average is not an option any more. You may be plodding through and doing OK at the moment. But OK can turn into disaster in no time at all.

Read the full article at http://www.spellbrand.com/unique-selling-proposition

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing element from this equation is that most brands never actively try and create a category that can be pioneers in and therefore own it.

In this podcast, we talk about creating a new category in your vertical for brand success.

You can read original article at http://www.spellbrand.com/create-new-category-brand-success

There are numerous ways to make the customers hook to a business, and engaging a Brand Ambassador is one such strategy.

In this episode I talk about the importance of having a brand ambassador and how to get one with out spending a ton of money!

Read full article at http://www.spellbrand.com/brands-brand-ambassadors

Do you believe in the theory of evolution? If you do, great! Even if you don’t, when it comes to your business and your brand, evolution plays a critical role in not only surviving but also thriving in this competitive world. d9pbtwem  Read the full article at http://www.spellbrand.com/evolve-your-brand-through-rebranding

When most people think of a brand, they invariably remember the logo, icon, a slogan or even a jingle. But at the most basic level, a brand is a promise. It is much more than your company logo design, your corporate colors or any other brand assets. The promise you make to your target audience and the world at large is what makes or breaks your brand.

Read full transcript at: http://www.spellbrand.com/brand-promise-new-year