One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of branding represents the level of success one sees in their own branding endeavours. So, today I decided to lay the foundation for clearing what branding is about. To start with, most people think that branding is just the visual aspect of creating the logo or perhaps the colors and typography and things like that.

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