The Brand Builder Show

Continuing my series on Brand Immersion Marketing Methodology, today I kick off the first phase - the Attract Phase which outlines the various components of this phase and a list of podcasts that I will be doing to cover all the topics in this phase.

What is the Brand Immersion Marketing™ methodology? Instead of buying ads, buying email lists, or cold calling, Brand Immersion Marketing™ focuses on creating a robust brand image and providing educational and useful content that pulls people toward your brand and website where they can learn more about what you sell on their own accord.For full article click here.

In this episode of the Brand Building Series, I talk about what value based pricing means with an example from our own agency and it may related to your pricing strategy for your business.

In this episode of Brand Building series, I talk about how brands that tap into our emotions are far more successful than those that don’t. How about your brand? Is your message to your target audience on an emotional level or do you just communicate the features of your service or product?

A key element of any positioning strategy is how you deliver value to your market at the highest level. Are you: better/faster, more complete, or cheaper?This focus should be reflected in your positioning, brand, pricing, distribution and messaging. Aligning them and understanding how your competitors deliver value to the marketplace will guide you when creating new campaigns and sales strategies, and improve the results of your marketing activities.

In the first podcast of a brand new series called "Brand Building Lessons", I talk about a tiny experience that I had that changed my perspective of McDonald's and made me a fan. These podcasts are very impromptu and will contain tips, advice, insights and possible lessons for any one looking to build a quality brand.Photo Credit