The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury. In the past I had defined luxury many times and emphasised that being a luxury brand is not just about having a luxury service or product but actually more about a brand strategy that presented the luxury image to the public.

Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service