266 business

EP10: Embracing failures and understanding target audience- Beckie Liu, Haikini


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Today’s episode of 266 Business Podcast today features Wayne Yap (266 Business Podcast) and Beckie Liu from Haikini as they chat about her business; bikini surf wear and courses and how she got Haikini to where it is now.

 

 

Enjoy!

 

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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

 

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

 

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

 

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You can find Wayne on... 

 

You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

 

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You can find Beckie and Haikini on... 

Haikini Website: https://haikini.co

Beckie Instagram: https://www.instagram.com/eruzajay/

Haikini Instagram: https://www.instagram.com/haikini.co/

Haikini Facebook: https://www.facebook.com/haikini/

 

 

 Today’s Episode: Beckie Liu - Haikini

[00:07] – Learn more about Beckie Liu and her company: Haikini 

[01:40] – Understand Beckie’s biggest struggles and challenges thus far 

[06:43] – Know what are her tips on discovering the right person for the job 

[10:16] – How does she get people to discover her brand

[16:55] – Managing her time for surfing: Professional vs Business

[20:05] – Pricing and marketing strategies for surfing camps

[29:23] – Compared to the past, know what Beckie will do differently when starting her business 

[32:51] – Obstacles or challenges that she is currently facing  

[40:34] -  Opportunities and business scaling strategies 

[50:55] – Understand some of Beckie’s habits or lifestyle choices for better performance

 

 

 

 

 

 

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266 businessBy Wayne Yap