We’re all familiar with the basic strategies to acquire new customers - email marketing, Facebook ads, and the like. But how do you take it one step further to create a unique experience specifically for your audience?

This week on the podcast we’re talking about unique ways you can engage with your customers. The relationships you build are key to getting that second and third purchase, and happy customers tell their friends about your brand. We finish with an interview with Ruby and Jamie, the creators of RUBIES, about building a product and engaging with an audience in an untapped market.