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Ep10: How to Impact Public Health Through Multi-Channel Content
What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoffs the nonprofit newsroom"—expanding into newsletters, digital articles, and live events. The result? A multi-channel operation reaching 235,000 monthly downloads from 150,000 unique listeners, with their work appearing in 70+ university classrooms and influencing federal legislation. In this session, they'll reveal how they made this transformation work.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
05:57 - Centering Journalism in Healthcare
08:51 - Simplifying Healthcare Information
13:16 - Contextualizing Stories Through Data
17:25 - Rethinking Reporting for Accessibility
18:35 - Accessible, Trustworthy Journalism Shift
23:50 - Podcast Audience Insights & Trends
25:59 - Live Events Versus Podcast Episodes
29:18 - Creative Engagement in Storytelling
33:52 - Live Podcasts at Events
34:39 - Measuring Impact, Reach, Engagement
38:14 - Driving Health Policy Through Research
44:16 - Diversifying Revenue for Journalism Sustainability
46:15 - Nonprofit Journalism's Challenges Explained
Resources Mentioned
Connect with Dan Gorenstein on LinkedIn: https://www.linkedin.com/in/dan-gorenstein-8a46096b/
Connect with Jessica Silverman on LinkedIn: https://www.linkedin.com/in/jessicarsilverman/
Connect with Tradeoffs: tradeoffs.org | Donate
Tradeoffs website and podcast - 35-40 episodes annually, 20-25 minutes each
Tradeoffs' free weekly newsletter
NPR ONE - Primary distribution platform
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - HealthPodcastShow.com
• Health Podcast Awards - HealthPodcastAwards.com
• Health Podcast Library - HealthPodcastLibrary.com
• Health Podcast Community - HealthPodcastCommunity.com
• Health Podcast Network - HealthPodcastNetwork.com
• Health Podcast Summit - HealthPodcastSummit.com
• Health Content Integrity Pledge - https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
View all episodes
By Part of HealthPodcast.OrgWhat if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization. When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoffs the nonprofit newsroom"—expanding into newsletters, digital articles, and live events. The result? A multi-channel operation reaching 235,000 monthly downloads from 150,000 unique listeners, with their work appearing in 70+ university classrooms and influencing federal legislation. In this session, they'll reveal how they made this transformation work.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
05:57 - Centering Journalism in Healthcare
08:51 - Simplifying Healthcare Information
13:16 - Contextualizing Stories Through Data
17:25 - Rethinking Reporting for Accessibility
18:35 - Accessible, Trustworthy Journalism Shift
23:50 - Podcast Audience Insights & Trends
25:59 - Live Events Versus Podcast Episodes
29:18 - Creative Engagement in Storytelling
33:52 - Live Podcasts at Events
34:39 - Measuring Impact, Reach, Engagement
38:14 - Driving Health Policy Through Research
44:16 - Diversifying Revenue for Journalism Sustainability
46:15 - Nonprofit Journalism's Challenges Explained
Resources Mentioned
Connect with Dan Gorenstein on LinkedIn: https://www.linkedin.com/in/dan-gorenstein-8a46096b/
Connect with Jessica Silverman on LinkedIn: https://www.linkedin.com/in/jessicarsilverman/
Connect with Tradeoffs: tradeoffs.org | Donate
Tradeoffs website and podcast - 35-40 episodes annually, 20-25 minutes each
Tradeoffs' free weekly newsletter
NPR ONE - Primary distribution platform
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - HealthPodcastShow.com
• Health Podcast Awards - HealthPodcastAwards.com
• Health Podcast Library - HealthPodcastLibrary.com
• Health Podcast Community - HealthPodcastCommunity.com
• Health Podcast Network - HealthPodcastNetwork.com
• Health Podcast Summit - HealthPodcastSummit.com
• Health Content Integrity Pledge - https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media