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Health Podcast Show
Health Podcast Show episodes
- Ep16: The Biggest Paid Media Mistakes Health Podcasters Make — and What to Do Instead
What's the difference between a paid media strategy that wastes your budget and one that actually builds a loyal audience? Chase Hattie and Safa Shahkhalili from mowPod — the largest driver of engaged listeners to top podcasts across the US, Canada, and the UK — break down the most common mistakes healthcare podcasters make with paid media, and what the smartest ones do differently.
From confusing awareness with engagement, to underestimating how much marketing investment a podcast actually needs, Chase and Safa cut through the noise with practical guidance that applies whether your show is three episodes old or three seasons in. They also explain why running Facebook and Instagram ads rarely converts listeners, why a multi-touchpoint strategy is essential, and how retargeting can turn a casual sample into a habitual listener.
Key Takeaways
- Awareness and engagement are not the same thing. Getting someone to scroll past your ad is not the same as getting them to press play.
- Social media ads (Meta, LinkedIn) ask a lot — they want a cold audience to immediately dedicate 20–30 minutes to your show. That's a big ask from a single impression.
- Multiple touchpoints matter. People need to encounter your podcast in several places, over time, before they commit to becoming regular listeners.
- Retargeting is central to building habitual listenership — don't stop once someone has sampled the show.
- Podcasting is a marathon. Plan for where you want the show to be in a year, then work backwards.
- Budget reality check: plan to spend at minimum 50% of your production budget on marketing — and in some industries, that ratio is closer to 2:1.
Connect with Our Guests
- Chase Hattie, Chief Revenue Officer, mowPod: https://www.linkedin.com/in/chasehattie/
- Safa Shahkhalili, Business Development Manager, mowPod: https://www.linkedin.com/in/suddenlysafa/
- Learn more at: https://www.mowpod.com
Download the Resource Guide
Key takeaways from this episode are available as a free PDF here: https://canva.link/tiy0ngdu6wymcuf
Connect with Dan Kendall
- LinkedIn: https://linkedin.com/in/dankendall
- Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
- Sign up for our Newsletter: https://healthpodcast.org/newsletter
- LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
- Instagram: https://instagram.com/healthpodcastorg
- YouTube: https://www.youtube.com/@HealthPodcastOrg
Health Content Integrity Pledge: https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media23 min - Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine
What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting.
Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Resources Mentioned
- Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/
- If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss
- If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free.
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
41 min - Ep14: How this Hospital Uses Podcasts to Advance Pediatric Healthcare
How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries.
Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats.
Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 Intro02:03 Meet the Team and Charting Pediatrics
04:47 Top Five Pediatric Podcast Worldwide
06:18 Why Podcasting for Physician Relations
08:27 Target Audience and Secondary Listeners
11:23 Spanish Language Podcast Launch
16:08 Evolution from Part-Time to Dedicated Resources
18:52 Jesse's Journalism Background and Transition
21:47 Dedicated Personnel and Equipment Challenges
23:42 Building the Studio
25:17 Live Events Strategy
27:38 Strong Storytelling Beyond the White Coat
30:04 Dr. Lori Sherlock's Vulnerable Story
32:51 Trusted Education and Hospital Reputation
35:12 Heart Institute Promotion Campaign
37:54 Recording and Editing Advertisements
39:08 Dynamic Ad Insertion Discussion
42:11 Listener Testimonial from Auburn Student
46:04 ROI and Strategic Planning
48:37 How to Get Started Advice
51:06 Where to Find Charting Pediatrics
Resources Mentioned
Connect with Jessie Cohen on LinkedIn: https://www.linkedin.com/in/jessie-cohen-ba9b30b1/
Connect with Melanie Douglass on LinkedIn: https://www.linkedin.com/in/melanie-douglass-mba-72916843/
Charting Pediatrics podcast (all platforms)
Pediatrics en Línea - Spanish language sister podcast
2024 Podcast Hype video
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
53 min - Ep13: How this Pharma Company Engaged Remote Teams with Podcasts
How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab."
After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career.
In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
04:57 - Authentic Leadership Connections
06:35 - Early Marketing to Modern Podcasting
12:46 - Inspiring Stories Building Connections
14:07 - Internal Podcast Drives Sales Connection
17:53 - Private Podcasting for Pharmaceuticals
21:56 - Use Cases for Podcasts
23:45 - Kristen Shares Podcast Insights
Resources Mentioned
Connect with Kristen Griffiths on LinkedIn: https://www.linkedin.com/in/kristen-griffiths-19b8ba3/
Learn more about Incyte: https://www.incyte.com
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
25 min - Ep12: How this Medical Device Company Reaches Users with Podcasts
What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years.
Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. This session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 Intro
02:30 Why Start a Podcast for HCPs?
05:45 Finding the Right Production Partner
08:30 Dan's Perspective on Working with Insulet
11:15 Defining the Target Audience
14:00 Selling the Podcast Internally
17:30 Recording at Conferences Strategy
21:45 MLR Process and Medical Team Involvement
25:00 Launch Strategy and Promotion
29:15 Sales Rep Integration and Leave Behinds
33:00 Distribution and Marketing Clips
37:00 On-Site Recording Benefits
41:30 Creating Theater at Conference Booths
45:00 Investment and ROI Discussion
49:30 Long-Term Strategy and Brand Affinity
53:00 Reaching 100K Downloads
56:00 Advice for Starting a Healthcare Podcast
Resources Mentioned
- The Podcast Guys
Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads)- Connect with Dan Cottrell on LinkedIn: https://www.linkedin.com/in/dancottrelluk/
- Connect with Sejal Patel on LinkedIn: https://www.linkedin.com/in/sejal-shah-/
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
51 min - Ep11: How Can Podcasts Work for Doctors (and Other HCPs)
How do physicians cut through 2 million annual medical publications to stay current? Dr. Hansa Bhargava, Chief Clinical Strategy and Innovation Officer at Healio, has the answer: podcasts that transform medical education for time-strapped doctors who can learn while commuting or exercising.
With over 11 years of clinical practice before transitioning to medical media, Dr. Bhargava hosts "Physicianary," an Apex Award-winning podcast that's part of Healio's multimodal strategy to reach busy healthcare providers. But she's also navigating critical challenges—from balancing AI-generated content with trust and authenticity in an era of voice cloning, to competing with platforms like TikTok where 30% of people under 30 get their health information.
In this session, Dr. Bhargava explores how conversational podcasts provide essential human connection in an increasingly isolated digital world and offer an antidote to doom scrolling through purposeful audio consumption.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 Intro
02:30 Podcast Focus on Medical Innovation
05:45 From Clinical Practice to Medical Media
09:00 Helio's Multimodal Communication Strategy
12:15 Dr. Google and Patient Empowerment
15:45 Why Podcasting Matters for Human Connection
19:30 Media Consumption and Mental Health
23:00 Content Creation and Topic Selection
26:15 Apex Award and Audience Response
29:30 Podcasts as a Solution to Physician Burnout
32:45 Repurposing Podcast Content
36:00 AI in Podcasting: Opportunities and Threats
40:30 Trust and Credibility in Health Content
44:30 Where to Find Dr. Bhargava
Resources Mentioned
Connect with Dr. Hansa Bhargava on LinkedIn: https://www.linkedin.com/in/hansa-bhargava-mdd-752a463a/
Healio - Over 100-year-old medical information organization with digital platform
Healio AI tool - Large language model launching September at Fierce Healthcare
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
29 min - Ep10: How to Impact Public Health Through Multi-Channel Content
What if discovering your podcast listeners weren't actually listening could be the best thing to happen to your show? That's exactly what happened to Dan Gorenstein and Jessica Silverman of Tradeoffs, an award-winning nonprofit health policy news organization.
When Silverman discovered supporters were skimming transcripts instead of listening, they pivoted from "Tradeoffs the podcast" to "Tradeoffs the nonprofit newsroom"—expanding into newsletters, digital articles, and live events. The result? A multi-channel operation reaching 235,000 monthly downloads from 150,000 unique listeners, with their work appearing in 70+ university classrooms and influencing federal legislation. In this session, they'll reveal how they made this transformation work.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
05:57 - Centering Journalism in Healthcare
08:51 - Simplifying Healthcare Information
13:16 - Contextualizing Stories Through Data
17:25 - Rethinking Reporting for Accessibility
18:35 - Accessible, Trustworthy Journalism Shift
23:50 - Podcast Audience Insights & Trends
25:59 - Live Events Versus Podcast Episodes
29:18 - Creative Engagement in Storytelling
33:52 - Live Podcasts at Events
34:39 - Measuring Impact, Reach, Engagement
38:14 - Driving Health Policy Through Research
44:16 - Diversifying Revenue for Journalism Sustainability
46:15 - Nonprofit Journalism's Challenges Explained
Resources Mentioned
Connect with Dan Gorenstein on LinkedIn: https://www.linkedin.com/in/dan-gorenstein-8a46096b/
Connect with Jessica Silverman on LinkedIn: https://www.linkedin.com/in/jessicarsilverman/
Connect with Tradeoffs: tradeoffs.org | Donate
Tradeoffs website and podcast - 35-40 episodes annually, 20-25 minutes each
Tradeoffs' free weekly newsletter
NPR ONE - Primary distribution platform
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
48 min - Ep09: Why All Medical Publishers Should Have a Podcast
What if the future of medical publishing revenue isn't in journals at all, but in the voices reading them? Chris Kohler, Vice President of Publications at the American Diabetes Association, oversees publications reaching 13 million unique visitors annually while managing four peer-reviewed journals and a growing podcast portfolio serving 144 million Americans affected by diabetes.
Twelve years after a 2013 editorial board conversation about reaching time-pressed clinicians, Chris has built four distinct podcasts—from biomedical research to patient education—that now generate sought-after sponsorship opportunities, diversifying revenue streams as traditional publishing advertising and reprints decline. With hosts recognized by voice alone at scientific sessions and a fifth podcast launching in 2026, Chris demonstrates how audio content amplifies scientific publishing's reach beyond the page.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
03:49 - American Diabetes Publishing Overview
09:25 - Reaching Clinicians Through Podcasts
13:43 - ADA Member Spotlight and Updates
17:34 - Monetizing Diabetes Podcasts Successfully
19:46 - Adding Podcasts to Drive Impact
22:49 - Efficient Educational Brand Alignment
27:43 - Building Audience & Monetizing Content
30:19 - Exploring Diabetes Resources
Resources Mentioned
Diabetes Journals Platform - 13 million annual unique visitorsDiabetes Day by Day - Patient and caregiver educationDiabetes Care On Air - Clinical research author interviewsDiabetes Bio - Biomedical research highlightsADA Standards of Medical Care in Diabetes - Annual evidence-based recommendationsADA Scientific Sessions - 85+ year annual meeting- Connect with Chris Kohler on LinkedIn: https://www.linkedin.com/in/christiankohler/
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
32 min - Ep08: Why Healthcare Needs to Stop Waiting and Start Podcasting
Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI.
Bryan settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with her. The format doesn't matter anymore. His research uncovers a massive opportunity: 40% of people who've ever listened to podcasts aren't monthly consumers yet. Learn why taking calculated risks in podcasting actually matters now and how to structure your strategy around funnel depth instead of vanity metrics.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
04:42 - Amplifying Industry Through Acquisition
07:58 - Making Events Free and Accessible
10:04 - Repurposing Content for Marketing
14:17 - Accelerating Research Accessibility
16:57 - Companion Podcasts: Brand and Community
22:16 - Podcasting's Open Distribution Future
24:20 - Podcasting Tips for Beginners & Veterans
30:06 - Challenges of Marketing Risks
32:23 - Collaborating for Creator-Centric Events
34:57 - Health Podcast Festival & Awards
Resources Mentioned
- Sounds Profitable website and newsletter
- Podcast Movement events
Quarterly Research reports - Free access to advertising perception and listener consumption studies- Connect with Bryan Barletta on LinkedIn: https://www.linkedin.com/in/bryanbarletta/
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
37 min - Ep07: How Health Creators Can Apply AI to Share Accurate Information
Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science into creator-friendly content while matching each creator's unique voice and tone. A Harvard study showed her the opportunity. TikTok influencers who received evidence-based toolkits gained 500,000 additional views.
Brinleigh shares how she created a "can opener for science communication" that pulls from curated academic sources instead of generic AI training data. Learn how to flip traditional public health communication from push to pull. Creators can generate accurate health content in their authentic voice without waiting for PDFs from health organizations. Discover the framework for maintaining scientific integrity while speaking like a human.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 Intro
02:03 Introducing Brinley Murphy Reuter and Science to People03:47 The Trust Crisis in Health Information05:42 AI's Rapid Impact on Content and Discovery06:40 The Harvard Study That Inspired Everything08:23 Flipping the Model: Pull vs Push Information10:14 Why ChatGPT and Claude Aren't Enough11:48 The Can Opener Analogy for Purpose-Built AI13:17 Health Communication AI and Curated Data16:04 RAG Models Explained: Limiting the Bag of Words18:09 Research on Manipulating AI for Misinformation20:53 How Science to People's Platform Will Actually Work23:11 Why Start with Creators Instead of the General Public26:18 The Avatar Question: Real Humans vs AI Personas29:14 When AI Interaction Actually Helps People Open Up31:07 Building Purpose-Built AI for Specific Needs32:16 Getting Involved: Pilots, Partnerships, and Next StepsResources Mentioned
Science To People Website - Main platform and newsletter signupScience To People podcastDigital Opinion Leadership in the Age of Social Media and Generative AI: A Vision for the Future of Health Communication Science - National Academy of Medicine Press Article (August 25, 2025) by Murphy-Reuter and Dr. Burke-GarciaA playbook for partnering with TikTok creators on public health communication campaigns - Original TikTok influencer study from Harvard T.H. Chan School of Public HealthConnect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• Sign up for our Newsletter: https://healthpodcast.org/newsletter
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - https://HealthPodcastShow.com
• Health Podcast Awards - https://HealthPodcastAwards.com
• Health Podcast Library - https://HealthPodcastLibrary.com
• Health Podcast Summit - https://HealthPodcastSummit.com
Health Content Integrity Pledge
• https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
35 min
About Health Podcast Show
From the publisher's feed
Are you working to reach audiences about health topics? Know this: Podcasts deliver information directly to the soft tissue between your ears while your hands are busy, but your mind is free.
That's the unique power of podcasts, and "Health Podcast Show" is here to help you harness it.
Health Podcast Show is a new series designed for professionals working across healthcare, science, and media, from content creation and advertising to patient education and clinical communication.
Look, we get it: Podcasts are everywhere, but finding what actually works in health podcasting is the real challenge. Creating content, reaching audiences, educating stakeholders, building omnichannel campaigns—each requires different strategies and tactics. Health Podcast Show features leaders showing you how.
We're starting with the speakers and sessions from the 2025 Health Podcast Summit, and continuing to showcase additional experts across content creation, advertising, education, technology, and clinical research.
Each episode delivers actionable insights to help you participate more effectively in this growing medium—from growing a show to scaling education platforms and marketing campaigns that perform.
We're working to elevate, amplify, and demystify the role of podcasts in health education and communication, with an unwavering commitment to evidence-based, human-centered, high-impact content.
Tune into Health Podcast Show, hosted by healthcare and podcast industry veteran Dan Kendall, and join the health podcast conversation.