Four of five leading AI models can be manipulated to spread health misinformation 100% of the time. Brinleigh Murphy-Reuter, CEO and Founder of Science To People, reveals how to use AI for health content without sacrificing accuracy. She built purpose-built AI that translates peer-reviewed science into creator-friendly content while matching each creator's unique voice and tone. A Harvard study showed her the opportunity. TikTok influencers who received evidence-based toolkits gained 500,000 additional views. Brinleigh shares how she created a "can opener for science communication" that pulls from curated academic sources instead of generic AI training data. Learn how to flip traditional public health communication from push to pull. Creators can generate accurate health content in their authentic voice without waiting for PDFs from health organizations. Discover the framework for maintaining scientific integrity while speaking like a human.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
02:03 Introducing Brinley Murphy Reuter and Science to People
03:47 The Trust Crisis in Health Information
05:42 AI's Rapid Impact on Content and Discovery
06:40 The Harvard Study That Inspired Everything
08:23 Flipping the Model: Pull vs Push Information
10:14 Why ChatGPT and Claude Aren't Enough
11:48 The Can Opener Analogy for Purpose-Built AI
13:17 Health Communication AI and Curated Data
16:04 RAG Models Explained: Limiting the Bag of Words
18:09 Research on Manipulating AI for Misinformation
20:53 How Science to People's Platform Will Actually Work
23:11 Why Start with Creators Instead of the General Public
26:18 The Avatar Question: Real Humans vs AI Personas
29:14 When AI Interaction Actually Helps People Open Up
31:07 Building Purpose-Built AI for Specific Needs
32:16 Getting Involved: Pilots, Partnerships, and Next Steps
Science To People Website - Main platform and newsletter signup
Science To People podcast
Digital Opinion Leadership in the Age of Social Media and Generative AI: A Vision for the Future of Health Communication Science - National Academy of Medicine Press Article (August 25, 2025) by Murphy-Reuter and Dr. Burke-Garcia
A playbook for partnering with TikTok creators on public health communication campaigns - Original TikTok influencer study from Harvard T.H. Chan School of Public Health
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