Parthip Thyagarajan, set up Wedding Sutra over 20 years ago to cater both B2C (brides-to-be and their families) and B2B (wedding planners, caterers, venues, makeup artists, photographers, gift specialists) audiences. Wedding Sutra has become the go-to source for all information and trends related to weddings.

Thyagarajan has worked closely with leading hospitality chains, travel, jewelry, and lifestyle brands for their wedding-specific initiatives.
These include companies like IHCL (Taj group of Hotels) with whom he co-created the WeddingSutra Influencer Awards that recognize the most talented and respected names in the wedding industry.

In this episode, Parthip talks to Hardik about his favorite weddings of the decade, his long journey of building Wedding Sutra, the impact of films and web series, Covid wedding trends, what goes into organizing a mega luxury wedding, new careers that have emerged from the wedding industry, creating engaging content for the readers on the platform, his advice for brides and grooms to be, who is the real wedding planner in a wedding and lots more!

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