"Creativity" by J.P. Guilford (1950)

Summary

This document, the 1950 presidential address to the American Psychological Association by J. P. Guilford, highlights the significant neglect of creativity as a research topic within psychology at the time. Guilford argues against the prevailing notion that creativity is simply a facet of intelligence, proposing instead that it comprises a unique constellation of primary mental abilities. His address outlines a research programme based on factor analysis to identify and measure these distinct creative abilities, ultimately aiming to improve their identification and development in individuals.