Today on the Book More Show, we’ve got a great podcast catching up with Dean Jackson.

This is a special episode for a few reasons. First, it’s always great to have Dean on the show ;) second, it’s episode 100 and milestones like that are always important, and third and most importantly, we are in some special times at the moment. With people coming to terms with the current ’normal’, it’s a great opportunity to look at what we think will be some of the permanent changes to come from this situation, and what we can do now to be ready for it.

As people are forced to adopt technology like Zoom, Google Classroom, Slack in a way they could avoid before, it overcomes the resistance to change, and for those situations where a virtual option is more convenient, it’s likely these will be the changes that stick.

Taking note of how you as a business owner and customer, overcome social distancing, looking to see how others are putting out content to engage virtually, can uncover huge opportunities and ways to streamline how you connect with people.

Necessity is the mother of invention at the moment, and while some things will get back to the way they were, many others won’t, and for every problem that causes, it will be an opportunity for others.

Without doubt, there are more challenges ahead, but as we move forward, be on the lookout for these special cause variations.

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