This interview explores the strategic development of the B2B Buy Now, Pay Later industry through insights from the co-founder of PastPay, a major financial provider in Eastern Europe. The discussion highlights how deferred payment solutions help businesses optimize cash flow management during periods of economic uncertainty and inflation. The source emphasizes that the sector must adopt proactive self-regulation to avoid the reputational challenges and stricter regulations faced by the consumer BNPL market. A key theme is the importance of prioritizing sustainable long-term value instead of focusing solely on transaction volume, ensuring stability for both providers and clients. Additionally, the interview explains that business-to-business transactions are generally more reliable because of clearer financial data and stronger credit evaluation processes. Overall, the article promotes a responsible growth strategy that builds trust between financial innovators and the businesses they support.