If you love a good “started-from-scratch” story, this one will light a fire under you. This week on The Seed: Cultivating Growth & Empowering Women in Business, I’m sitting down with Rhea Lana Riner—the powerhouse founder behind Rhea Lana’s, a nationwide network of pop-up kids’ consignment events.

What began in her Conway, Arkansas living room (think three clothing racks and a whole lot of heart) is now a franchise operating in roughly 120 locations across 26 states. Her mission? Create a high-quality secondhand shopping experience that helps families save money, reduce waste, and build community—without the “dig through a pile” chaos.

This is a masterclass in women’s entrepreneurship, sustainable fashion, and community-driven business. If you’ve ever dreamed about franchising, launching a resale concept, or simply want to run lean while delivering a premium customer experience, Rhea Lana’s playbook is a must-listen.

🎙️ Tune in now.

If this episode inspires you, share it with a friend who loves a savvy deal, cares about sustainability, or is exploring a franchise model.

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Let’s keep cultivating growth and empowering women in business—together.