If there’s one thing I will keep shouting from the rooftops, it’s this: connections don’t happen when you stay hidden away. Growth — real, transformational growth — requires courage. It requires stepping outside your comfortable circle and putting yourself out there, even when it feels a little scary.

And this week on The Seed, I had the absolute joy of interviewing someone who embodies that spirit: Linda McKissick.

Linda’s story is one of resilience, determination, and true entrepreneurial grit. From being $600,000 in debt in her mid-20s to building an empire in real estate and entrepreneurship, Linda’s journey proves that success isn’t about having more resources — it’s about using what you have with intention and drive.

During our conversation, Linda shared powerful insights on what it really takes to grow — not just in business, but as a person. She talked about the importance of understanding your own unique talents, of getting back up after setbacks, and of surrounding yourself with people who inspire you to dream bigger.

One of my favorite takeaways?

Linda also reminded us that success isn’t about being the smartest or most connected person in the room. It’s about tapping into your unique gifts, staying true to your goals, and taking the scary steps — like hiring your first assistant, going after that big deal, or simply reaching out to someone you admire.

Here are a few gems Linda shared that I know I’ll be holding onto:

And if you take anything away from our conversation, I hope it’s this:

You can listen to the full episode [here].

And if you love what you hear, don’t forget to subscribe, share it with your people, and leave a review.

📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

Let’s just get straight to the point. What Are You Actually Doing to Move the Needle?

I had a moment this week. I was staring at my color-coded calendar (yes, I love my color coding) and realized… it was packed. But I couldn’t help but think—what in all of this is actually moving my business forward? Not just checking off boxes or staying busy. I mean the real, momentum-building stuff.

So here’s the shift:

Everything else? It’s probably just noise. Filler. The busy work that makes us feel productive without actually creating change.

Choose ONE High-Impact Action This Week

Not five.

Stuck on what that could be? Here are a few ideas to get you started:

None of these require a Canva graphic or a full-blown funnel. All they need is a little courage and the decision to show up differently.

Remember—revenue, visibility, connection. That’s your filter.

You Don’t Have to Do This Alone!

Here’s the truth no one talks about:

You can know exactly what to do… but trying to do it alone? That’s where most of us get stuck. That’s why I created Dandelion-Inc. Even if you’re a solopreneur, you shouldn’t have to go it solo.

Inside our community, women are sharing ideas, testing offers, celebrating wins, and navigating the hard stuff—in real time. There’s accountability. There’s encouragement. And most of all, there’s real connection.

Because it’s not about being “on” all the time. It’s about being honest. Being yourself. And knowing someone’s got your back when you go for that bold move or scary ask.

If you’ve been craving a community that’s warm, real, and in it with you, I’d love to connect. Click [here] to schedule a quick one-on-one (I’m slightly obsessed with my Calendly), and let’s talk.

📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

We’re rolling into 2025 with powerhouse guests on The Seed, and this week is no exception. I had the pleasure of sitting down with one of my top five favorite podcast hosts of all time—Sarah Noel Block of Tiny Marketing. If you’ve ever felt overwhelmed trying to “do it all” when it comes to marketing, this episode is your breath of fresh air.

Sarah breaks down how to build a lean, powerful marketing engine in six easy steps. Whether you’re flying solo or managing a tiny team, this episode is for you. She lays out actionable advice on identifying your dream clients, creating a signature framework, picking your main channel, and turning one core piece of content into consistent results—without the burnout.

We also dive into what she calls the “gateway offer”—a strategic entry point for clients that creates connection, trust, and value…without feeling like a sales pitch. Spoiler alert: it works.

What I love most about Sarah is how real she is about her journey—from crying in her cubicle as a one-person marketing team to helping businesses hit record-breaking revenue. Her approach is practical, impactful, and designed for those of us who want results without sacrificing sanity.

🎧 If you’re done chasing algorithms and ready to market smarter (not harder), tune in now.

And don’t forget to check out her podcast, Tiny Marketing, especially the episode on LinkedIn—it’s a favorite of mine and packed with golden nuggets.

Let’s keep growing, learning, and building together.

📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

You have a superpower.

No, I don’t mean in a cape-flying, laser-vision kind of way (though, if you do have that, call me immediately because I have so many questions). I mean that thing you do so effortlessly, so naturally, that you don’t even see it as special.

But guess what? It is.

We Normalize Our Gifts
We brush off compliments. We assume everyone thinks, acts, or moves through life the way we do. But the truth is, what comes easy to you doesn’t come easy to everyone else.

But here’s what happens: we tell ourselves that if something isn’t hard, it must not be valuable. Lies. Absolute lies.

✨ Your Superpower Is Your Magic ✨

Think about it:

Your strengths aren’t random. They are gifts that make you, YOU.

💡 How to Start Owning Your Superpower

And because I love making self-discovery fun, I created a Superpower Quiz just for you! 🎉

It’s quick. It’s fun. It’s ridiculously accurate. And it might just make you see yourself in a whole new light.

👉 Click Here to Take the Quiz! 👈

When you get your results, DM me on Instagram or even email me direct at [email protected]! I LOVE hearing what everyone gets.

Until next time, own your strengths, embrace your magic, and keep growing!

📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

Marketing your business can feel like throwing spaghetti at the wall and hoping something sticks. You’re posting, advertising, and investing in strategies, but how do you really know what’s working? If you’re not tracking your marketing data correctly, you might be wasting money without even realizing it.

In a recent episode of The Seed, I sat down with Jeff Greenfield—an expert in marketing analytics—to talk about why so many business owners feel lost when it comes to tracking their marketing efforts. The truth is, even big corporations struggle with understanding which half of their marketing is actually driving results.

For years, marketers have relied on Google Analytics and click-through rates to measure success. But Jeff explained that this method leaves out a huge piece of the puzzle.

The biggest mistake? Relying only on clicks. Marketing doesn’t work in a straight line where a person sees an ad, clicks, and instantly buys. Instead, marketing is a journey:

But here’s the kicker: most analytics tools only track steps 2 and 3—and completely ignore awareness. That’s why Jeff recommends a shift in mindset from tracking only clicks to also measuring impressions (the number of people who see your marketing content).

Instead of obsessing over clicks, Jeff suggests using this simple DIY method to track marketing effectiveness:

✅ Create a Google Sheet with these columns:

✅ Look for patterns. Does an increase in impressions lead to more clicks and sales a few days or weeks later? If so, you’ll start to understand what’s really driving conversions.

✅ Test and refine. Once you identify what’s working, focus more on those strategies and ditch the ones that aren’t getting traction.

Marketing algorithms are changing constantly, making it harder for small business owners to get organic traffic. Here’s where Jeff sees the most success:

🔹 Facebook & Instagram Ads – Ideal if your audience is over 40. These platforms still dominate social media marketing, especially for service-based businesses.

🔹 TikTok & Snapchat Ads – Best for younger audiences (20s and early 30s). If your product or service appeals to Gen Z or Millennials, this is where they spend their time.

🔹 Connected TV (CTV) Ads – Streaming services like Hulu and Paramount+ allow you to advertise affordably, making your brand look more credible.

🔹 SEO & Blog Content – Google’s AI-driven search is making it harder to rank, but high-quality, niche content can still drive organic traffic if done well.

If you’re considering hiring an agency to help with your marketing, set clear expectations upfront. Instead of asking for more clicks, focus on awareness-building.

Questions to ask your agency: ✔️ How will you track and show me my brand’s awareness growth? ✔️ Do you measure impressions, not just clicks? ✔️ What reports will I receive to help me understand the ROI of my campaigns?

Too many business owners expect instant results from marketing. But as Jeff pointed out, it’s a long-term strategy, like running a marathon—not a sprint. The businesses that succeed are the ones that focus on building brand awareness and tracking their efforts over time.

By shifting your mindset, tracking impressions, and testing what works, you’ll stop wasting money on strategies that don’t convert—and start investing in marketing that actually moves the needle.

Want to dive deeper into this conversation? Check out my full interview with Jeff Greenfield on The Seed! And if you found this post helpful, share it with a fellow business owner who could use these insights.

📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

If PR isn’t part of your business strategy yet, it should be.

In this episode of The Seed podcast, I had the absolute pleasure of sitting down with Christina Daves, an award-winning PR expert and entrepreneur, to dive deep into the power of public relations, visibility, and media exposure.

Christina didn’t start out as a PR pro—she built her expertise out of necessity. When she launched a brand-new product in a category that didn’t exist, she had no marketing budget and no idea how to get the word out. But instead of giving up, she taught herself how to pitch the media and landed over 50 media features in her first year, including spots on FOX, The Washington Post, and even the Steve Harvey Show.

Now, she’s sharing her PR strategy secrets with us.

No matter what industry you’re in—whether you run a service-based business, product brand, or nonprofit—visibility matters. Public relations isn’t just about big media outlets; it’s about strategically positioning yourself as an expert, so people recognize and trust your brand.

Key Takeaways from Our Conversation:

✔️ PR is for everyone. Whether you’re a solopreneur or a growing business, PR helps you build credibility and attract opportunities.

✔️ Your pitch is your power. If you’re not capturing attention with your first sentence, your message is getting lost.

✔️ Relationships and persistence are key. Media exposure doesn’t happen overnight. Consistently pitching, following up, and building relationships with journalists is how you get noticed.

Christina shared actionable tips that you can start using right now to land PR opportunities:

📌 Find your hook – What makes your story unique? Tie your pitch to trending topics or industry news to make it relevant.

📌 Start local – Regional publications and news stations love to feature small business owners with compelling stories.

📌 Be persistent – Christina pitched for five months before landing her first major TV segment. PR is a long game, but it pays off.

📌 Don’t be afraid to follow up – Journalists receive thousands of pitches daily. A polite follow-up can move yours to the top of the list.

If you’re ready to stop waiting for opportunities and start creating them, this episode is a must-listen. Christina breaks down how to pitch with confidence, get journalists to notice you, and turn PR into a game-changer for your business.

For more on Christina Daves, check her out at https://christinadaves.com/

💡 Have you tried PR for your business? Send me an email at [email protected] and let me know your biggest takeaway from this episode!

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

As the first quarter wraps up, every entrepreneur faces a pivotal moment: how do we harness our wins and learn from our “oh crap” moments to build a more powerful Q2? In today’s post, inspired by the latest episode of The Seed by Dandelion, Inc., we’ll explore the “Pivot Playbook”—a roadmap designed to help women in business pivot, refine, and propel their ventures forward. Whether your business is product-based, service-driven, or rooted in brick-and-mortar operations, the strategies outlined here are your blueprint for sustainable success.

Before diving into new strategies, it’s crucial to take stock of where you are:

This reflective process ensures that your Q2 strategy isn’t just about catching up—it’s about playing smart and making power moves based on real data and insights.

The business landscape is evolving rapidly, and staying on top means embracing change. Here are some of the major trends shaping the conversation for Q2:

Authenticity Over Perfection:
Today’s consumers are tired of glossy sales pitches. They crave authentic stories, behind-the-scenes moments, and real human connection. Integrate genuine content into your marketing strategy to build trust and engagement.

Community-Driven Marketing:
Instead of passively waiting for your audience to find you, get proactive. Engage directly—slide into DMs, spark conversations, and build a community around your brand. Reciprocity is key; as you invest in relationships, your network becomes a vital asset.

Collaboration Over Competition:
Strategic partnerships can amplify your reach. Collaborate with like-minded businesses and influencers who share your values. Do your due diligence to ensure that any collaboration aligns with your mission and audience.

Smart Ad Spending and Testing:
Avoid the trap of throwing money at ads without a clear strategy. Instead, rigorously test and refine your campaigns. Make sure your tracking tools (like Facebook pixels) are correctly set up so you’re targeting the right audience.

Shift in Buyer Behavior:
Modern consumers are discerning. They’re looking for clear solutions, not just products or services. Emphasize the benefits and value that your offerings provide. Whether through subscription models or flexible payment plans, make it easy for your audience to say “yes.”

Embracing Automation and AI:
Efficiency is paramount. From scheduling tools like Calendly to AI-driven customer service and lead nurturing, automation can free up your time to focus on growth. Implement systems that streamline repetitive tasks, so you can concentrate on strategic initiatives.

As you gear up for Q2, consider these actionable power moves:

Review and Refine:
Analyze your Q1 metrics to identify where your best leads and conversions came from. Double down on these successful strategies while trimming out what isn’t working.

Set Realistic Goals:
Instead of overwhelming yourself with a long list of objectives, pick three to five core goals for the upcoming quarter. Break these down into actionable steps, ensuring every goal is backed by a clear plan.

Automate for Consistency:
Whether it’s setting up automated email workflows or using scheduling tools, automating your processes can help maintain consistency and ensure that no task falls through the cracks.

Test, Learn, and Adapt:
Don’t be afraid to experiment with new pricing strategies, messaging, or marketing channels. Track your performance closely and be ready to adjust your approach based on what the data tells you.

Plan for the “Oh Crap” Moments:
Mistakes happen—but they don’t have to derail your progress. Document any oversights or setbacks and turn them into learning opportunities. Remember, each challenge is a stepping stone towards a more resilient business.

Q1 may have been a rollercoaster of wins and lessons, but it doesn’t define your entire year. With the Pivot Playbook in hand, you’re equipped to refine your strategy, focus on what truly matters, and make informed, power moves in Q2. As Lisa Resnick reminds us on The Seed, it’s all about building momentum and empowering one another through shared experiences and authentic connections.

Ready to pivot and power up your business? Grab a coffee, dive into these strategies, and let’s make Q2 your breakthrough quarter. And if you’re hungry for more insights and real talk from inspiring women in business, be sure to subscribe to The Seed and join the conversation at Dandelion, Inc.

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

If there’s one thing I’ve learned in business, it’s that mindset around money can make or break your success. And in my latest episode of The Seed podcast, I sat down with Erica Hill, a money reset coach, to talk about all the financial truths most of us never learned—but absolutely need to know.

Spoiler alert: Women are better investors than men (yep, there’s data to back it up), yet so many of us hesitate to take control of our financial future. Whether it’s fear of debt, money blocks from childhood, or simply not knowing where to start, Erica breaks down how to shift your mindset and leverage business credit to scale without going broke.

Raise your hand if you’ve ever heard one of these growing up:
❌ “Money doesn’t grow on trees!”
❌ “Rich people are greedy.”
❌ “Debt is bad—stay away!”

Erica and I unpacked just how deeply these messages shape how we handle money as adults. For many of us—especially women—we weren’t encouraged to take risks, invest, or think beyond “saving” money.

But here’s the truth: Money is a tool. And when used wisely, it can work for you—not against you.

One of the biggest takeaways from this episode? Smart entrepreneurs don’t bootstrap their businesses with personal savings—they use OTHER PEOPLE’S MONEY.

Erica walked through the difference between good debt and bad debt, explaining how business credit (especially 0% interest credit cards) can be a game-changer—when used strategically.

✔ Bad debt = Buying things that don’t bring in money (random office upgrades, personal splurges, etc.).
✔ Good debt = Leveraging funds to grow your business (hiring, marketing, inventory, etc.).

She also pointed out some surprising reasons people get rejected for business credit—things like using a Gmail address for business or having a home address instead of a professional one. Small details that can make or break your approval!

One of the most eye-opening parts of our convo? Women ARE great with money. A Charles Schwab report even found that women make better investors than men! So why do fewer women invest?

🔹 Fear of risk (What if I lose money?)
🔹 A lack of financial education (Where do I even start?)
🔹 Generational money blocks (My family never talked about this…)

But here’s the thing: Successful businesses don’t happen by playing small. Women deserve to build wealth, scale businesses, and make bold financial decisions—and the first step is rewriting the stories we tell ourselves about money.

Talking about money openly is STILL taboo for many women. That’s why having a strong community is key.

If you’re trying to grow a business but feel stuck in financial confusion, this is your reminder that you don’t have to figure it out alone. Surround yourself with other ambitious women who are learning, growing, and pushing through the same struggles.

That’s exactly why I built Dandelion-Inc.—to create a space where women in business can get real, honest, and practical advice on everything from mindset to money. 

If you’ve been hesitant about business credit or feel like your money mindset needs a reset, this episode is a must-listen. Erica Hill drops major wisdom, and I guarantee you’ll walk away with a new perspective. Grab her “0% Funding Made Simple: 5 Steps to Grow Your Business Without Risking Personal Credit!” by clicking here.

Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.

One of the most rewarding aspects of hosting The Seed podcast is the opportunity to spotlight the incredible women in the Dandelion-Inc community. This week, I had the privilege of speaking with Meghan DeGregory, the driving force behind Thrive 10:10, a nonprofit organization dedicated to uplifting communities through empowerment, education, and essential resources. Beyond her inspiring story, Meghan shared insights that business owners can apply to their own entrepreneurial journeys.

Thrive 10:10 was built on the foundation of empowerment and community impact. Meghan transitioned from mental health to nonprofit work because she wanted to create meaningful change. The lesson? Align your business with a strong purpose that fuels your mission. When your work is tied to a deeper impact, it not only drives motivation but also attracts customers and supporters who believe in your vision.

Ruth’s Boutique isn’t just about providing essential items—it’s about giving people a dignified shopping experience. Whether in business or nonprofit work, think about how your services or products can empower your audience. Create a customer experience that makes people feel valued and seen.

Meghan emphasized that financial literacy and self-sufficiency are key components of growth. Just like Thrive 10:10’s Getting Ahead program helps individuals recognize and leverage their own strengths, business owners should assess what unique value they bring to the table and maximize it for success. Ask yourself: What skills do I have that set me apart? How can I leverage my strengths to grow my business?

A major takeaway from Thrive 10:10’s success is the power of relationships. Through mentorship and collaboration, Meghan has created an ecosystem where people support one another. In business, the same principle applies—your network is your net worth. Focus on nurturing authentic relationships with clients, peers, and industry leaders to open doors to new opportunities.

Meghan spoke about Thrive 10:10’s plans to expand to additional cities while maintaining strong partnerships. Growth should be intentional and sustainable. Rather than rushing to scale, consider:

Thrive 10:10 thrives because it provides real value to the community, and in turn, it has built a strong reputation. Businesses that find ways to give back—whether through mentorship, education, or financial contributions—build brand loyalty and social proof. Find a way to integrate community support into your business model.

Inspired by Meghan’s work? There are multiple ways to support Thrive 10:10:

To connect with Meghan and Thrive 10:10, visit their website, or follow them on Facebook.

If you’re looking to apply these insights to your own business, subscribe to The Seed podcast for more conversations with impactful leaders who are making a difference.

Let’s continue to cultivate growth together!

Listen to the full conversation here.

Don’t forget to check out our blog, beyond the podcast, by clicking here.

Entrepreneurship isn’t about having it all figured out from the start—it’s about learning, evolving, and adapting. Some of the best businesses are built not just on strategy, but on resilience, creativity, and the willingness to pivot when the world throws you a curveball.

That’s exactly what Rachel Kelly did. From launching Make Lemonade, a co-working space designed to uplift women in business, to transforming her brand into a flourishing floral design studio, Rachel’s journey is a testament to embracing change with both courage and creativity.

On the latest episode of The Seed, Rachel opens up about:

✨ The power of community in business and how she built hers from the ground up

Rachel’s story is full of inspiration, practical lessons, and a refreshing reminder that success isn’t linear—it’s about staying open to new possibilities.

If this episode resonates with you, pass it along to a fellow entrepreneur who needs a dose of motivation today. And if you haven’t yet, subscribe to The Seed so you never miss an episode.

Let’s keep growing, evolving, and showing up for each other. Because behind every successful woman is a tribe that has her back.

Don’t forget to like, subscribe, and share!

Follow Rachel Kelly:

Instagram: @makelemonadeco

Website: makelemonade.ca

Stay connected with The Seed:

Visit dandelion-inc.com to subscribe to our weekly newsletter and get more inspiring stories from badass women around us.

Don’t forget to check out our blog, beyond the podcast, by clicking here.