Have you ever wondered why you fall for ads you know are too good to be true?
Why you feel a twinge of FOMO after scrolling social media?
Or why sometimes your brain says “yes” before you even know what’s happening?

You’re not broken. You’re human.
And today on The Seed, we dive deep into why that happens — and what it means for you, your business, and your mental health.

I’m so excited because I had the absolute joy of sitting down with Nicole Powell, a powerhouse in the world of neuromarketing and brand strategy. Nicole broke down how marketing doesn’t just “influence” you — it taps into your subconscious in ways most of us don’t even realize. (Spoiler alert: even when you think you’re immune, you’re not.)

Neuromarketing 101: What it is, why it matters, and how brands use it to get inside your head (in ways you don’t even notice).

Why market research isn’t always enough: How people say one thing but do another — and why it matters for your brand strategy.

The truth about marketing promises: Those “quick wins” you see online? Yeah… we’re breaking down why they often don’t work (and why it’s not your fault when they don’t).

The emotional cost of false marketing: How believing you’re “failing” because of empty promises damages your mindset — and what to watch out for.

How to market with integrity: What good marketing looks like, and how you can build real connections without manipulation.

Nicole and I also got real about the mental weight of constantly trying to “keep up” online — and why giving your ideas time to breathe might be the best marketing strategy you’re not using yet.

If you’ve ever felt overwhelmed by marketing, jaded by false promises, or just tired of chasing trends that don’t feel authentic to you — this episode is going to feel like a deep breath of fresh air.

You don’t have to change who you are to succeed.
You just need to understand the world you’re operating in — and how to protect your mind (and your mission) while doing it.

🎧 Listen to the full episode here: On Apple

And if you want to learn more about Nicole’s work (seriously, she’s a marketing magician who actually cares about people, not just profits), head over to: https://nicolepowellbrand.com/

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Listen to the full conversation here.Don’t forget to check out our blog, beyond the podcast, by clicking here.