Sam James is the owner of the iconic Toronto coffee empire, Sam James Coffee Bar. Sam sat down with us to discuss Adrift's 20 year anniversary party, 'blue collar coffee', global village coffee shop aesthetics, 90's cafe culture, pre-internet latte art, third wave coffee shops, working in skate shops, fantasy projects, taking coffee too far, early 2000's coffee message boards, content creation, Youtube, AeroPress, loving Oshawa, dropping out of fashion business school to work at Adrift, skate video soundtracks, 'the vert button', having a mini ramp in his roaster, the evolution of the infamous stoop, mid 90's skaters, gatekeepers, Josh's Sam James boycott of 2013, the intimate relationships between baristas and customers, The PATH, loving Harbord St, restaurant merch, not serving matcha, AI coffee roasting software, not wanting to expand beyond Toronto and more!

Sam James

Josh McIntyre

Austin Hutchings

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