The Seed: Growing Your Business

Ep.107-Know Your Numbers or Bust

Listen Later
Know Your Numbers or Bust: Why Bookkeeping Beats “More Marketing” (with Melissa Brockton)

We talk a lot about business development and marketing on The Seed—but here’s the truth: businesses rarely fail because of marketing. They fail because the owner doesn’t know the numbers.

Founder of the Busy Bees Advisors

This week I’m joined by Melissa Brockton, founder of Busy Bee Advisors. With a background in corporate accounting and auditing, Melissa has a gift for translating bookkeeping into plain English for small business owners and solopreneurs—so you can make decisions with confidence.

What We Cover
  • The #1 reason businesses fail (hint: it’s not “no leads”)
  • Exactly what bookkeeping should give you every month—without the jargon
  • Simple reports to review (start with Profit & Loss by Month) to spot trends and red flags
  • How Melissa left corporate, landed 26 clients in month one, and built a team of 17+ bookkeepers
  • Why “absentee owner” is a myth—and what a healthy owner-finance rhythm looks like
  • How bookkeeping protects you from cash leaks, fraud, and redundant costs
  • Quick Wins You Can Do Today
  • Pull a P&L by Month for the last 12 months. Circle any weird spikes/dips.
  • Book a weekly Money Date (30 minutes) to review cash, AR/AP, and upcoming taxes.
  • Separate business/personal accounts; pay yourself consistently.
  • If books are behind, outsource (often <$250/month beats a $60k hire).
  • Build a simple cash reserve (1–3 months of expenses).
    • Why It Matters

    Marketing fuels growth; bookkeeping sustains it. If you don’t know your numbers, you can’t set targets, price correctly, or keep what you earn.

    🎙️ Listen now 

    Know a founder who avoids their books? Share this episode—it might save their business.

    ✨ Listen to the full episode on The Seed Podcast, and don’t forget to like, subscribe, and share.

    Let’s keep cultivating growth and empowering women in business—together.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Seed: Growing Your BusinessBy Lisa Resnick Founder of Dandelion-Inc
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    18 ratings