What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between.

Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat’s London office.

He took a role as a Planning Account Manager at Mediavest, before relocating to Toronto to continue his career.

Rory Petty stops by to chat about growing up in a village outside of London, how studying the human side of geography prepared him for a career in advertising, how the advertising industry in London differs from Toronto, and his move from media to creative.

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