Today we have Carl Churchill, a combat veteran with 21 years of service as both an enlisted soldier and officer.  His company started out as Lock-n-Load Java, selling exclusively over the web.  In 2016 the company rebranded to Alpha Coffee, selling both online and via other retailers.  In 2017, Alpha opened their first coffee shop, staying close to home with their first location at the mouth of Big Cottonwood Canyon in Cottonwood Heights, Utah.

From the start, Carl and his wife Lori wanted to create a different kind of company guided by the principles they lived by.  

That is the origin of there simple Alpha Coffee Mission Statement:

Awesome Coffee
Be A Warrior
Have Fun
Give Back

They specifically promote the warrior mentality and ethos - the Alpha lifestyle.  This encompasses serving others, living a life of honor, embracing challenge, constantly striving for excellence, staying physically and mentally sharp, connecting with the outdoors and our natural world, and... drinking lots of awesome coffee!

After Carl's retirement, following 21 years of service - with Lori at his side, they sat down together over a cup of coffee, as they had so many times before, and discussed their future.

Together they discussed their passion for great coffee, their strong commitment to a warrior lifestyle, and their unwavering support for the military community.  Alpha Coffee was born out of this passion, commitment, and drive to give back.  That same strong motivation is visible in every cup of coffee they sell and in the way they conduct business every day.