Working in an industry that's constantly changing can be hard. Daniel Rowles, a lecturer, teacher and published author, educates me about how to step back from using search in isolation and looking at the whole user journey. 

A fantastic episode that will help any aspiring digital marketeer or site owner with plenty of recommendations for tools and inspiring key learnings that Daniel himself has tested.

We discuss branding, content, social media, instant answers, voice search and much more. 

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