SEO with Mrs Ghost

Core Web Vitals will be a ranking factor from Spring 2021. Here's how to prepare and what you can do now on your website to get better UX. Izzi Smith from Ryte (featured snippets queen) joins me on the show to cover the three areas:

1. Largest Contentful Paint 
2. First Input Delay
3. Cumulative Layout Shift 

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Google My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter. 

Don't miss this if you want to rank and be visible on Google for 'near me' searches!

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Content creation is so much more than just researching keywords. This episode discusses sub topics and intent in greater depth, specifically covering entity search. Dan Taylor joins me as guest on this episode and he has plenty of examples to share as well as good metaphors. 

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EAT; expertise, authority, trust. How to grow your visibility by proving to Google that you’re a credible site with an authority in your field. A deepdive into the myths of Google’s recent algorithm updates and tips to growing your traffic with known methods of SEO. A huge welcome to expert, Lily Ray who, after many mentions on previous episodes, finally comes on as a guest!

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There isn’t much info on image search, especially when it comes to that image tab. Here’s a discussion with Roxana Stingu, SEO at Alamy, a mammoth photo website, encouraging you to experiment and making use of the potential that’s out there for extra traffic. 

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This episode covers entity content creation that’s automated and how to use ‘query deserves freshness’ for better rankings. Simon (ex- Zoopla and Mail Online) also shares an SEO tactic he calls moating; where your site is the castle and other sites that help you take up the SERP share is the water (moat) around your castle. 

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This episode covers two topics with expert Hannah Butcher. Firstly we have an open chat about stress factors in SEO and discuss the common themes found via her research. Then, she shares core counselling skills that are helpful to use in order to create great relationships for successful Digital PR and SEO outreach. A fab episode that’s worth paying attention to for improving your general well-being! 

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One of my favourite topics is creating great content that ranks well on Google. This episode discusses how you can create valuable content that gains links and rankings, and ultimately traffic, via step by step. Find out what tools you can use and hear an expert content creator, Richard Garvey share his knowledge. 

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Since the pandemic, there are clear changes in user behaviour and therefore implications on the search engine optimisation *SEO* industry. I’m joined by senior SEO strategist at Cancer Research UK, JC Connington, to discuss COVID19 effects on the industry and priorities as well as the charity sector specifically.  

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This episode covers data myths and I’m joined by Arnout Hellemans, King of data. We discuss the absurdity of how one company got rid of their email marketing team because email wasn’t bringing traffic. When in fact their Google Analytics was incorrectly tracking it. Listen to this episode to find out how to troubleshoot your data points in Google Analytics or Search Console and how to start making smart data-led decisions.  

“You need proper tracking in place to make data led decisions.“ - Arnout Hellemans

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