LAUNCHING YOUR OWN BRAND

When a seller wants to start selling on Amazon the basic question you need to ask is

“Are you a re-seller or a brand owner?”

The reason is being a brand owner allows a lot more control over your listing, promotion and end results.

When you are a reseller, you are often at the mercy of other players who compete for the buy box.

BASIC FOUNDATIONS

Having an Amazon listing that does not convert to sales is pointless.

When selling on Amazon the foundations are:

1. Must use FBA,

2. Have optimize keywords

3. Very high quality images.

FBA

When reselling with FBA on Amazon you must consider your product packaging size to avoid having an over sized products (basically you want to keep it the same of a show box)

Check out this list for the exact sizes: https://www.amazon.com/gp/aw/help/id=201119390

The reason for this, is because larger products takes much more space compared to smaller items thus fees charhed by Amazon for sales and storage are much higher.

Keywords

Put simply, you must use the highest traffic and converting keywords that customers use to find your product. Sounds simple…..!

In determining the keywords try to think of ways your customer would search for a product, ask friends

for their opinion and start from there.

From the keywords you gathered, enter them into Amazon’s search box and see what are the top searches (i.e the results that appear at the top of the search bar are the highest traffic)

Once you have your keywords, make sure that the title contain these plus the benefits

Images

A major contributing factor for a high converting product listing is having quality product images. Amazon requires its main image to be displayed on a white background, but the 2nd 3rd or all the other images can be a lifestyle photo or an image that can tell a story.

GAINING CREDIBILITY

So now you have a great listing excellent quality photos and you are well priced in terms of the competition.

However your product is not converting into sales. This sounds like a credibility issue (i.e. a lack of reviews).

With your Amazon listing we suggest you have at least 5 organic reviews, meaning 5 individuals purchased your product and have it an honest review.

To start this you can ask some of your friends, relatives or colleagues to buy your product at a full price and provide a review. If they can add a picture to the it will make a massive difference to your conversions and sales.

OUTLINE OF THE EPISODE

[00:55] – Launching Your Own Brand

[01:20] – The Foundations

[05:50] – Gaining Credibility

If you want some help getting started, then I would love to help out. Please reach out to me so I can organize an Amazon  Selling Strategy Session