The most powerful tool to generate immediate sales on Amazon is Pay Per Click Advertising (aka Campaign Manager).

This is the fastest way to

* •get instant ranking

* •find out what terms convert

* •build sales and grow your ranking

 

I sometimes hear businesses say “I’ve been burnt by Amazon advertising” and that’s often due to a strategy not being developed or they get hits with high costs after 2 weeks and stop.

So how do you succeed on by an Amazon Advertising SuperStar?

We use a 3 tier approach and outlined the basic concept below

* Month 1 – data research where costs are high

* Month 2 – implement best converting terms to boost ROI

* Month 3 – on-going, data and reinvest in ROI

So how do you actually implement this?

Month 1:

* • start 3 campaigns with purpose of data mining. Costs will be high, but this is your research phase

* • Campaign 1 Auto, Campaign 2 Manual, Campaign 3 Exact

 

Month 2:

* • Find the best converting terms from Auto campaign and copy into Exact campaign

* • Find the best converting terms from Manual campaign and copy into Exact campaign

* • Turn off auto campaign

* • Put negative exact for poor converting terms in manual campaign

 

Month 3

* • Follow process in Month 2 with new data to get find new gems of keywords that sell

* • Your exact camapaign is the money maker and your ACOS should be under 30% by end of month 3 and aim for 20-25% ACOS from month 4 onwards

Even this high level overview is getting a little techie but it WORKS and bring in sales

OUTLINE OF THE EPISODE

[01:20] Generate Sales through PPC

[03:23] Basics of PPC

[03:57] Creating your PPC

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

Being a business that sells on Amazon FBA or just starting your first brand, it’s easy to be seduced by the sexy nature of sales…

Why – because you hear claims of “I sold $100,000 in my first 3 months on Amzon” or “our business is doing over $267,000 per month” through Amazon.

These sound great but in business Cashflow, not revenue or profit is King.

You can be selling millions per month, but if have bad terms with your supplier and cashflow shortages, you are in deep trouble.

So today we talk about how to bridge this gap and actually get Amazon to pay you….

WTF?

Yep – if you are a seller on Amazon, I am 99% sure they will be owing you money for lost or damaged goods that they have not correctly reimbursed you for.

Don’t get me wrong

Amazon usually reimbursements fairly quickly and do their best, though even if you are just selling $10,000 per week, I am pretty confident by listening to this podcast you will be able to claim back over $1,000 in missing reimbursements

 

OUTLINE OF THE EPISODE

[01:11] Understanding the logistics

[02:50] Inventory

[04:20] Check your Inventory

[06:03] Product Reconciliation

[07:23]Tools that can be used

[09:14] Start a process

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

Product variations play a crucial role in maximizing your product sales and more importantly, aggregating your product reviews

If you are selling products with variation such as t-shirt sizes, food sizes etc it makes sense to use  variation as:

* Aggregates sales volume into a single listing that boosts your Amazon ranking

* Aggregates your product reviews to build social proof.

 

There are few situations where I don’t recommend using variations such as a similar product (e.g. a Kids educational toy, that has different number of pieces, though the output or end use is different) as this will affect your key word searching and customer experience.

So what should you do?

99% of the time use variations where there is a natural fit for variations such as sizes, weights etc.

It boosts your Amazon ranking and aggregates your reviews that improves conversion rates.

 

OUTLINE OF THE EPISODE

[00:21] Variation

[00:45] What is a variation?

[01:23] Why you should use a variation

[03:48] Creating variation

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

I’ve had a few questions from businesses who are stuck in getting initial traction and sales for their Amazon FBA product listing.

So today we are talking about the 3 foundation steps to get your Amazon listing noticed and sales coming in.

So what do you need to do?

* Get reviews

* Turn on PPC

* Have the best imagery

So it’s pretty simple to get the foundations right for your Amazon listing:

* Product Reviews: you need social proof your product is great. A case study said 78% of buyers on Amazon take into consideration the product review rating. Our experience shows you need at least 10 product reviews for social proof that your product warrants purchasing. Hence your first 30 days should have a major focus on hustling to get 10 product reviews

 

* Pay per Click (PPC): this is the fastest way to get your product in front of customers. When you launch your product, you are most likely to be on page 4+ and no one will be finding your product. Start with long tail keywords that are lower cost per click and higher conversion until you are getting atleast 3 sales per day, then move onto the next keywords and start building up your sales.

 

* Imagery: Your product MUST have the best imagery amongst it’s competitors. Make sure you have professional photograph’s with a graphic designer touching them up and adding text’s. The image set you need are

* Product photo

* Infographic with benefits

* Product in-use photo

* Lifestyle photo

* Multi discount buy image

Bonus tip: be priced slightly lower than the top sellers.

 

Lastly, you need to take a long term view with your listing. The first order is just to build a foundation listing to get great reviews, know your keywords and have kick arse imagery.

Your profits start coming from 2nd order, when you are starting to rank and getting a lot of organic traffic

 

OUTLINE OF THE EPISODE

[01:01] Key things to get initial attraction

[01:34] Product reviews

[04:55] PPC

[06:48] Product Imagery

[08:08] Product Launch pricing

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

 

When you start selling on Amazon FBA, it maybe the first time when you are dealing with Chinese suppliers and importing to the USA, UK, Canada or Australia.

A lot of suppliers are reputable and offer quality products, though some will cut corners and try save a few bucks, that can cost you thousands of dollars in wasted stock.

Today we speak with Blair from http://www.remotecontrolceo.com/ who is an Amazon seller, plus runs a successful product inspection company.

Today we  dive into:

* • What is product inspection and whether you need it

* • Basic costs and what to look out for

* • Key to find any defects before your goods leave the supplier factory

* • Few horror stories of when suppliers go rouge

If you are interested in having your goods inspected before they leave for Amazon, Blair is offering a 25% off first orders. Just use code 25OFF

 

OUTLINE OF THE EPISODE

[00:29] Blair CEO of Remote Control CEO

[01:23] Product inspection

[03:51] Key things to look out for

[05:30] Selling on Amazon vs. other platform

[10:40] Dealing with product recalls

[14:30] Trade insurance

[16:40] Key takeaways in product inspection

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

 

If you have the buy box on Amazon, then you get 100% of the product sales.

(FYI – the buy box is the Amazon logic that gives the seller all the sales when you click Add to Cart, when there is more than 1 seller of a product)

Great for business if you are winning the buy box – terrible if you are not winning

The downside is that whoever is winning the buy box, is they get control of the listing. This means they can ruin your listing if they want!!!

In Amazon circles, we call this “Hijacking”….

They could remove all the images, change the title and write bullet points that make no sense……

An example is you are selling steak knives and a competitor buys some of your product, then resends it back to Amazon, as if they are selling it. They reduce the price, win the buy box and then get control your listing…… WTF

Well there is a solution and it’s called Brand Registry.

Amazon offer brand registry (and it’s free) to protect your listings and stop Hijackers. It also means you get access to Enhanced Brand Content so can do really cool things like add video to your listings and design an almost website like imagery listing below the main bullet points.

The only condition for Brand Registry is that you have a trademark and it’s applied to the packaging and product (where possible).

So if you are selling on Amazon and want to stop the Hijackers, then visit https://brandservices.amazon.com.au to get Brand Registered today

OUTLINE FOR THE EPISODE

[00:28] Enahnce brand content

[01:19] Getting a trademark

[04:42] EBC stops Hijacking

CoachAMZ is an Amazon FBA expert that offers various services including Amazon product listing optimization to increase entrepreneurs’ Amazon sales.

If you want some help in getting started, then I would love to help out. Please reach out to me so that I can organize an Amazon  Selling Strategy Session  

Listen to Our Podcast and make your Amazon Sales Shine

Businesses and private labellers move to Amazon, often with expectations of generating $100,000+ sales in the first few months…. based on some of the YouTube video’s & Guru’s doing the rounds.

I don’t want to be the bearer of bad news, though the majority of new sellers, DON’T make the sales they expect.

WHY?

It’s simple…. Amazon has no interest in diverting direct from high selling products, with great reviews and low product returns to a brand-new seller with no track record of having a quality product.

So what happens if you list a new product on Amazon with no launch strategy?

Not MUCH – and most likely you will be ranked on page 4 or higher, getting zero traffic or sales.

So today we talk about a simple strategy that will kick off your sales by initially getting 2-3 sales per day, then gradually building it up over 2-3 months

Then after a few months, you can start challenging the big players and start taking away their market share.

The way to do this is by focus on long tail keywords that the competition isn’t focusing on.

It’s a very simple & effective strategy:

* Run your keyword tools and Amazon PPC to find long tail search terms that lead to sales.

* Turn on PPC for the long tail keyword under an exact match and be the top bidder

* Update your listing title so the long tail keyword is included.

* UPDATE your imagery so the MAIN photo it’s different from the competition.

This means on mobile devices you will now have at least 1 top ranking and mobile devices now account for over 65% of Amazon sales.

This will lead to be about 2 – 3 sales per day for these long tail keywords which is a start.

Then, once you get the top organic and paid rank for that keyword, (in about 2-3 weeks), then you focus on the next best long tail keyword.

Rinse and repeat for the next 2 – 3 months and you should be at around 50 – 70 sales per week, which will then allow you to start implementing strategies to take a big chunk of market share.

This strategy is not flashy but works very well to build initial sales, product reviews and product ranking over the first few months, before considering a larger launch strategy.

OUTLINE OF THE EPISODE

[01:00] Scaling product That wasn’t moving

[02:14] Imagery

[02:43] Using long tail keywords

[07:28] Mobile sales

 

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

 

Today we are getting our hands dirty with advanced techniques in Amazon split testing.

This isn’t the foundation work when first getting started and shouldn’t be a focus until you are getting consistent sales every week.

What today is about…. Testing specific images, titles, bullet points to boost your conversion rates

So why do this?

Improving your conversion rate is the fastest way to boost sales

If you are currently at 10% conversion rate and can move it to 15% by split testing, then you have a 50% increase in sales.

So let’s begin…

OUTLINE OF THE EPISODE

[00:28] Amazon Algorithm

[00:43] Maintaining Sales

[01:39] Use of a Software

[02:00] Testing your Imagery

[06:23] Amazon Ranking

 

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

This week it’s a feel good story, knowing that Amazon still has many gold mine opportunities.

You sometimes hear about people launching on Amazon and selling $100,000 per month in a matter of months….

Well to be frank, these are few and far between.

But today, I talk about a colleague who achieved this milestone earlier this year.

Now before you get too excited, let me share with you

* He has 4+ years of experience, running 7 figure brands on Amazon so REALLY knows his stuff

* It took him 12 months to launch, mainly the time it took to find a supplier who could meet his budget and make the modifications needed

* His first order was $25,000 worth of stock

So don’t be put off by that, rather take the mindset that Amazon FBA is an amazing way to start a new business or scale an existing one from 0 to $1,000,000 plus in under 12 months…

 

OUTLINE OF THE EPISODE

[01:32] Choosing a niche

[02:09] Sourcing a product

[02:47] Improving the product

[03:50] Launching on Amazon

[05:45] Key things to consider

 

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

 

If you want to succeed at being an Amazon FBA seller, then you need to dominate the top 3 listings.

Mobile sales on Amazon now account for 64% of sales and only the top sponsored Ad appears in the paid ads, when using your phone.

To add to that, the top 3 listings account to close to 70% of all clicks.

The bottom line, if you aren’t in the top 3 listings, you won’t be dominating sales on Amazon…

So how do you get to the top of sponsored Amazon PPC (campaign manager) sponsored Ads?

Well today is what’s today podcast is all about

Enjoy and find out the strategy we use to:

* • Find top converting keywords

* • Reduce ACoS spend

* • Continually find low cost long tail words each month

* • Difference and purpose for exact, broad and phrase adword groups

OUTLINE OF THE EPISODE

[00:31] Mobile Sales

[00:56] Sponsored Ads

[01:11] Maximizing PPC

[02:18] Break even point

[04:11] Profitable keywords

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers