The most powerful tool to generate immediate sales on Amazon is Pay Per Click Advertising (aka Campaign Manager).

This is the fastest way to

* •get instant ranking

* •find out what terms convert

* •build sales and grow your ranking

 

I sometimes hear businesses say “I’ve been burnt by Amazon advertising” and that’s often due to a strategy not being developed or they get hits with high costs after 2 weeks and stop.

So how do you succeed on by an Amazon Advertising SuperStar?

We use a 3 tier approach and outlined the basic concept below

* Month 1 – data research where costs are high

* Month 2 – implement best converting terms to boost ROI

* Month 3 – on-going, data and reinvest in ROI

So how do you actually implement this?

Month 1:

* • start 3 campaigns with purpose of data mining. Costs will be high, but this is your research phase

* • Campaign 1 Auto, Campaign 2 Manual, Campaign 3 Exact

 

Month 2:

* • Find the best converting terms from Auto campaign and copy into Exact campaign

* • Find the best converting terms from Manual campaign and copy into Exact campaign

* • Turn off auto campaign

* • Put negative exact for poor converting terms in manual campaign

 

Month 3

* • Follow process in Month 2 with new data to get find new gems of keywords that sell

* • Your exact camapaign is the money maker and your ACOS should be under 30% by end of month 3 and aim for 20-25% ACOS from month 4 onwards

Even this high level overview is getting a little techie but it WORKS and bring in sales

OUTLINE OF THE EPISODE

[01:20] Generate Sales through PPC

[03:23] Basics of PPC

[03:57] Creating your PPC

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers