If you sell on Amazon FBA USA, then it’s possible to experience a drop in sales during July and August…

Why?… Vacation time

It makes a great opportunity to re-visit your products, look at what is and is not working, and get ready for the big sales before Christmas

Today we talk about how to fix you a drop in sales in both the Short and Long term

OUTLINE OF THE EPISODE

[00:40] Metrics that determines sales

[01:25] Imagery

[02:00] Pricing

[02:35] PPC

[03:59] Reviews

[05:27] Coordinate to Suppliers

[05:45] Enhanced Brand Content

[06:55] External Traffics

[07:33] Promotional Discounts

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

The key to selling and having a winner on Amazon comes down to Product selection… it accounts for 80% of the success factors to have a winning product that dominates the market.

Today we talk about the foundations of what makes a great product

1. Market size: $10,000 – $40,000

2. Less than 700 product reviews

3. Priced between $20-50

It sounds simple, though a lot of people get caught and focus on Amazon optimization or fantastic imagery, without getting the fundamentals of the right product.

If you don’t have the right product, with strong margins, decent market size and not too much competition, no amount of optimization or Amazon launch strategies will help

Enjoy and look forward to hearing of your successful product selection

OUTLINE OF THE EPISODE

[01:11] Selling on Amazon Australia

[02:42] Getting the buy box

[03:00] New person in Amazon

[04:52] Importance of patent search

[05:22] Products to avoid

[06:55] Amazon profit calculator

[07:53] Bonus tip

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

Today I had the opportunity to review a number of listings for some clients to determine why they weren’t the top seller.

It became obvious very quickly, what the guys doing $100,000+ per month for a single product were doing versus those doing a few thousands….

It could be summed up by

1. Optimized Keywords

2. Number and rating of reviews

3. Imagery quality

So if you want to be a seller of a product doing over $50,000 or $100,000 via Amazon FBA, then listen on or get the cheat notes below

1. Optimized keywords: it’s simple

a. Use a tool like merchantwords.com to find the top traffic keywords

b. Use Amazon advertising tools like PPC as a way to find the top converting words

c. Add the keywords into your title and bullet points (but make sure it doesn’t read Spammy

2. Number and rating of reviews

a. You must be 4 star or above, otherwise your conversion rate will crash

b. Use automated email tools like feedback5.com to maximise 5 star reviews

c. Plan strategies to reduce negative reviews such as use of product inserts

3. Product imagery—- A MUST to use

a. Product, Product in use, and Lifestyle imagery

b. Or check out this post episode

OUTLINE OF THE EPISODE

[01:29] Ranking Keyword

[02:42] Number of Reviews vs. Quality of Review

[04:50] Imagery

[06:17] Enhanced Brand Content

[07:25] Smart Selling Tactic

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

****** Full Podcast Transcription below *******

Hi Guys! Welcome to Coach AMZ and today we are going to talk about this experience I had. This afternoon whereas reviewing some potential clients’ listings who we may be working with, and there is a thought to be great to share with you, because after about an hour and a half of reviewing listings I sent a notice a very common theme between top sellers and sellers not doing as well. It became pretty obvious on a few criteria in terms of ranking and key words, the number of reviews and quality imagery and enhanced brand content and it across those four criteria.

Guys who are selling two and a half thousand dollars a week, it was chalk and cheese compared to guys selling 50,000 dollars a week and some of those I’m sorry a month and some of those selling one hundred fifty thousand dollars a month there was a direct correlation in how well they performed on those four criteria and their sales.

So, I thought well this is pretty cool stuff I’ll might share with the guys in the world out there. And so, going only through those four criteria and what I notice the guys who are doing 50,000 plus per month with their products what they were doing and the smaller guys who are selling maybe one guy was in 10,000 a month. But the guys doing 10 dollars a month what their listings were like.

So, I’ll break it down to those four categories the first one is ranking keywords. It may sound obvious but the guys who were doing 50,000 a month were all on page one and one of the guys doing two and a half thousand dollars a month was on page 5 and that sounds pretty obvious. It is that unless you’re ranking on the top page of Amazon for the top keywords then you don’t really have much of a chance of being a top successful seller.

We are going to the reasons are how you get the strategy how you’re on page 1 on this podcast, but this is more of an observation and it sounds ob...

This weeks episode is about the fastest way to increase your Amazon FBA sales.

Your Amazon sales are determined by 2 levers

* •  Sessions (how many visitors to your listing)

* •  Unit Session % (i.e. how people buy when viewing your listing)

 

Hence to increase your sales you can either get more traffic to your listing or improve the percentage of visitors who turn into buyers.

A simple example is

* You get 100 visitors per day

* Your unit session % is 10%

* Hence get 10 sales per day

If your product sells for $30, then you sell $300 per day/ $2,100 per week.

Now if you can achieve a small increase of moving your conversion rate from 10% to 15%, then your sales will go from 10 to 15 a day which is the same as going from $2,100 per week to $3,885

(i.e. you have just increased your sales by 50%)

Now the golden question….

How do you do this

Well that’s what we discuss today and the fastest way we find to achieve this is through imagery

We run through the 3 style of photo’s needed

* Product

* Product in use

* Lifestyle photo’s

As a bonus we also explore multi-buying strategies which really give you conversion rate a big boost

OUTLINE OF THE EPISODE

[00:23] How do I Increase my Sales

[02:14] How do you Increase Converions on Amazon

[02:43] Understanding Target Persona

[06:00] Images to Improve Conversion

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

 

****** Full Podcast Transcription below *******

 

Hey guys welcome to coach AMZ’s episode today and it’s a topic about how do I increase my sales. What’s the quickest way to increase my sales on Amazon.

And it’s a question that I get asked a lot. It’s a really simple answer and that’s why going around through today. If I had to spend one hour with someone to give me the insights of somebody already selling on Amazon and then it’s uplifting so well and talk through is how you get that increase.

So, if you’re an Amazon seller or you’re going to get on Amazon there’s two things that determine how many sales come into your business. First one is sessions, how many people visited your listing and the second one is conversion rates, how many people actually click on it and buy.

So, if you look that sessions just say you have 100 people on your listing and your conversion rate is 10 percent. That means 10 out of 100 people buy it. So just say 100 sessions a day, 10 percent conversion of your products, thirty dollars, each week you may get two thousand so it’s 100,000-dollar product per year.

Now this scenario assumes that your listing got 10-15 reviews and you get sessions already. What we are going to talk about is how to increase this conversion rate. So, conversion rate is as I just mentioned many people come in and buy it and at a minimum you want your benchmark to be around 15 percent. That’s what we aim for on our business, customers to be at that 15 percent mark and let people come in there at 5 or 10 percent. So, they end the traffic. But not in the conversion rate.

So I would say to somebody if you want to get a 50 percent increase within six months the fastest way to do it is increase your conversion rate. So, if you’re 10 percent at the moment if you increase that 15 percent...

Amazon Australia opened it’s door to Australia’s in late 2017 and provides an amazing opportunity to grow and scale an eCommerce business with your own branded products.

This article and Podcast about How to Sell on Amazon Australia is designed to give you all the information, steps and processes to start selling through Fulfilment by Amazon (FBA) (i.e. sell your products on Amazon.com.au)

Based on our last 5 years experience selling on Amazon USA, UK, Canada and now Australia, we are expert Amazon optimisation consultants and sharing our lessons and success steps to help you grow your Amazon business

The article is broken down into:

1. How to sign up and get your Amazom.com.au seller central account

2. How to determine the fees and costs when selling on Amazon Australia

3. How to determine your selling price using the Amazon FBA profitability calculator

4. How to create your first listing

5. How to send your products into Amazon Australia Dandenong’s warehouse (via Manage fba shipments) including barcoding all necessary requirements

6. Why the imagery you use on your products is a key factor in determining your customer conversion rates.

7. The Magic Combo – The key ingredients of Reviews and Raving Fans

8. Product Innovation – The need to keep improving and delighting

9. How to operationalise and manage your Amazon Australia seller central account and what key metrics you need to run your FBA business

Step 1: How to sign up and get your Amazom.com.au sellercentral account

The first step to start selling on Amazon Australia is getting an account setup. Follow this link to sign up that should only take a few minutes

https://www.amazon.com.au/gp/au_sell.html

Step 2: How to determine the fees and costs when selling on Amazon Australia

Amazon Australia doesn’t offer individual (no monthly subscription fees) account, rather charge a flat monthly fee of $49.95.

The fee’s can ne found here

https://sellercentral.amazon.com.au/gp/help/external/200336920

The fee’s per category range from 8 – 12%, plus you also need to factor in the size of the product you sell, which affects Amazon’s pricing.

This will give you a ballpark cost and the FBA profit calculator in step 3, which show you precisely how much you will make per sale, and also allow you to determine the optimal selling price.

 

Categories

Referral Fee Percentages

Baby Products (excluding Baby Apparel)

9%

Beauty

9%

Books

12%

Camera and Photo

8%

Clothing & Accessories

12%

Consumer Electronics

9%

Consumer Electronics

9%

DVD

12%

Electronics Accessories

9%

Health & Personal Care (including Personal Care Appliances)

9%

Home

9%

Kitchen

9%

Luggage & Travel Accessories

12%

Mobile Phone Devices

8%

Music

12%

Musical Instruments

9%

Office Products

9%

Outdoors

9%

Personal Computers

6%

Shoes, Handbags & Sunglasses

12%

Software & Computer/Video Games

12%

Sports

9%

Tools & Home Improvement

9%

Toys & Games

9%

Video & DVD

12%

Everything Else

12%

 

Today we talk about the foundations on Amazon success… The right product selection.

Selecting the right product rarely starts with a home run from day 1. You will need persistence and some trial and error as mistakes will be made.

I found a box of samples I had sold or tested when clearing out the warehouse the other week and came across 20 – 30 different products we once sold or tested… I was amazed at how much I had tried until getting sales success.

In hindsight a lot was due to not knowing what to focus on and how to build a brand…. Partly because I didn’t get the right training from day one.

The other big insight was the need to:

– Focus on a niche you know about

– Focus on product niches with sales of $20,000-50,000 per month (initially I was going too small)

– Make sure you have amazing imagery as people buy with their eyes

 

Check out the picture below of all the products we have tested or sold

OUTLINE OF THE EPISODE

[00:45] Knowing the proper product selection

[01:35] How I previously sold online

[05:25] Why products fail

[08:38] Images that promote conversions

[09:45] Key things that guarantee success

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

In the past episodes we have discussed the key metrics of running an Amazon businesses, how to source products and sourcing the right ones.

Today we move on to the different strategies in launching your product.

Importance of launching a product

It is very rare to achieve great sales from day 1 on Amazon without a proper product launch. Amazon rarely ranks a product high in its listing if it does not have a sales history  (unless your product is already a very well-known brand).

KEYS TO A PRODUCT LAUNCH

The key to a successful product launch is having product sales. There are two things you want to consider:

* Discounted products

* Full-priced initial sales

The preference is to launch with full-priced products, as Amazon is slowly moving away to launches that involve discounted products.

WAYS TO LAUNCH A PRODUCT

* Building email list

Leverage your existing customers and launch on Amazon through your existing clients. (Not possible when launching a brand new venture)

* Advertising through Social Media

Create a simple ad via social media pages. Attach a link for the search page of your product on Amazon

* Discounts/Giveaways

This strategy has been common 18 months ago, and almost the easiest and simplest way to do a launching, though losing it’s effectiveness.

OUTLINE OF THE EPISODE

[00:45] Importance of a product launching

[02:18] Key to product launch

[02:50] Ways to launch a product

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

On prior podcasts we discussed the strategies, tools, techniques and other opportunities for how to start a successful Amazon business.

MINDSET NEEDED FOR AMAZON SUCCESS

The 2 attributes for Amazon FBA business success are:

* Persistence

* Tenacity

When starting your Amazon business there can sometimes be more setbacks than successes at the start.

That’s why the proper mindset is very important.

Being persistent and tenacious in researching your product and ways to improve it are the key success foundations.

DEALING WITH SETBACKS

Starting any business and in particular an Amazon FBA business comes with setbacks.

You might not hear people say that they faced setbacks, but before you reach any level of success you will face more than a few setbacks.

* Master your product

* Smash through that market

* Get the right people on board

Things to remember

* Be persistent and keep moving forward, and setback will occur.

* Keep Learning – get an expert or Amazon Coach on your team to continually improve and learn how to master selling on Amazon

OUTLINE OF THE EPISODE

[00:43] Mindset needed for Amazon success

[01:48] Dealing with Setbacks

[07:45] Things to Remember

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

The number one priority in starting an business on Amazon is selecting the right product. Having the right product from the start, accounts for about 80% of your Amazon success.

A common thread I find when individuals start selling on Amazon (or businesses) is not having a brand in mind, that they can build a product range around.

Some people start selling and things start great by having a product that’s doing $10,000 – $15,000 per month, but they don’t have the end goal in mind. So when it comes to product number 2, they don’t have a complimentary product to release and have to start over the whole process again (rather than leveraging off your existing brand such as the packaging, email list, digital assests)

FUNDAMENTALS OF PRODUCT SELECTION

Having a brand in mind when you start, so it’s easier to find complimentary products makes it much easier when you launch your 2nd, 3rd and 4th product.

To make it easier to find a brand, then you can look at:

* What are your interests/hobbies

* Think of the things you often buy

* Check your credit card statement and see what you bought recently

DETERMINE THE MARKET SHARE

There are different tools that can be used in identifying the market share of a category.

One of the tools that I commonly used identifying the market share of a product is Junglescout.

One of the rules in finding a product, is there should be sales of between $10,000 to $40,000 dollars per month. This is the combined sales of all the products being sold for that niche.

Thoughts to remember

* Avoid over estimating the market size and opportunities. Competing with the big players or household names will make it difficult for you to compete or enter in that market.

* Start with a market that has between $10,000- 40,000 market per month.

OUTLINE OF THE EPISODE

[01:49] Fundamentals of Product Selection

[03:04] Determine Market Share

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

Drop shipping is selling products on a website or 3rd party site (e.g. eBay) then contacting a supplier to send out the products.

For example, you have a website with tons of products, but the physical stocks of those products aren’t actually held by you. When someone buys a product from your website you will then email (or automatically integrated with your supplier) your supplier for them to send it out the customer.

The customer pays you for the order, then at the end of the month you pay the supplier.

A positive part of drop shipping is you don’t need money upfront to invest in inventory.

However there are some issues such as:

* – Potential lack of transparency of stocks levels with suppliers

* – Products might be delivered late

* – Unable to build your brand

AMAZON FBA v.s. DROP SHIPPING

Amazon has its form of distribution called FBA (fulfillment by Amazon), where you send your products to Amazon, they store it for you, dispatch it and Amazon takes care of the customer service for you.

Just like drop shipping you no longer need a warehouse to stock your inventory.

Amazon will do it for you.

USING AMAZON AS DROP SHIPPER

If you are looking at building a real business with a brand of your own, you are better off investing in stock to build your own product line of products.

It does involve more upfront investment, but has greater long term results.

If you are low on funds and wanting to get a quick return, then using Amazon as a drop shipper and taking orders via your own website is definitely an option.

OUTLINE OF THE EPISODE

[02:11] Drop Shipping Issues

[03:30] Amazon FBA vs Drop Shipping

[04:35] Setting Amazon as drop shipper

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 month