Amazon Australia opened it’s door to Australia’s in late 2017 and provides an amazing opportunity to grow and scale an eCommerce business with your own branded products.

This article and Podcast about How to Sell on Amazon Australia is designed to give you all the information, steps and processes to start selling through Fulfilment by Amazon (FBA) (i.e. sell your products on Amazon.com.au)

Based on our last 5 years experience selling on Amazon USA, UK, Canada and now Australia, we are expert Amazon optimisation consultants and sharing our lessons and success steps to help you grow your Amazon business

The article is broken down into:

1. How to sign up and get your Amazom.com.au seller central account

2. How to determine the fees and costs when selling on Amazon Australia

3. How to determine your selling price using the Amazon FBA profitability calculator

4. How to create your first listing

5. How to send your products into Amazon Australia Dandenong’s warehouse (via Manage fba shipments) including barcoding all necessary requirements

6. Why the imagery you use on your products is a key factor in determining your customer conversion rates.

7. The Magic Combo – The key ingredients of Reviews and Raving Fans

8. Product Innovation – The need to keep improving and delighting

9. How to operationalise and manage your Amazon Australia seller central account and what key metrics you need to run your FBA business

Step 1: How to sign up and get your Amazom.com.au sellercentral account

The first step to start selling on Amazon Australia is getting an account setup. Follow this link to sign up that should only take a few minutes

https://www.amazon.com.au/gp/au_sell.html

Step 2: How to determine the fees and costs when selling on Amazon Australia

Amazon Australia doesn’t offer individual (no monthly subscription fees) account, rather charge a flat monthly fee of $49.95.

The fee’s can ne found here

https://sellercentral.amazon.com.au/gp/help/external/200336920

The fee’s per category range from 8 – 12%, plus you also need to factor in the size of the product you sell, which affects Amazon’s pricing.

This will give you a ballpark cost and the FBA profit calculator in step 3, which show you precisely how much you will make per sale, and also allow you to determine the optimal selling price.

 

Categories

Referral Fee Percentages

Baby Products (excluding Baby Apparel)

9%

Beauty

9%

Books

12%

Camera and Photo

8%

Clothing & Accessories

12%

Consumer Electronics

9%

Consumer Electronics

9%

DVD

12%

Electronics Accessories

9%

Health & Personal Care (including Personal Care Appliances)

9%

Home

9%

Kitchen

9%

Luggage & Travel Accessories

12%

Mobile Phone Devices

8%

Music

12%

Musical Instruments

9%

Office Products

9%

Outdoors

9%

Personal Computers

6%

Shoes, Handbags & Sunglasses

12%

Software & Computer/Video Games

12%

Sports

9%

Tools & Home Improvement

9%

Toys & Games

9%

Video & DVD

12%

Everything Else

12%