Today I had the opportunity to review a number of listings for some clients to determine why they weren’t the top seller.

It became obvious very quickly, what the guys doing $100,000+ per month for a single product were doing versus those doing a few thousands….

It could be summed up by

1. Optimized Keywords

2. Number and rating of reviews

3. Imagery quality

So if you want to be a seller of a product doing over $50,000 or $100,000 via Amazon FBA, then listen on or get the cheat notes below

1. Optimized keywords: it’s simple

a. Use a tool like merchantwords.com to find the top traffic keywords

b. Use Amazon advertising tools like PPC as a way to find the top converting words

c. Add the keywords into your title and bullet points (but make sure it doesn’t read Spammy

2. Number and rating of reviews

a. You must be 4 star or above, otherwise your conversion rate will crash

b. Use automated email tools like feedback5.com to maximise 5 star reviews

c. Plan strategies to reduce negative reviews such as use of product inserts

3. Product imagery—- A MUST to use

a. Product, Product in use, and Lifestyle imagery

b. Or check out this post episode

OUTLINE OF THE EPISODE

[01:29] Ranking Keyword

[02:42] Number of Reviews vs. Quality of Review

[04:50] Imagery

[06:17] Enhanced Brand Content

[07:25] Smart Selling Tactic

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers

****** Full Podcast Transcription below *******

Hi Guys! Welcome to Coach AMZ and today we are going to talk about this experience I had. This afternoon whereas reviewing some potential clients’ listings who we may be working with, and there is a thought to be great to share with you, because after about an hour and a half of reviewing listings I sent a notice a very common theme between top sellers and sellers not doing as well. It became pretty obvious on a few criteria in terms of ranking and key words, the number of reviews and quality imagery and enhanced brand content and it across those four criteria.

Guys who are selling two and a half thousand dollars a week, it was chalk and cheese compared to guys selling 50,000 dollars a week and some of those I’m sorry a month and some of those selling one hundred fifty thousand dollars a month there was a direct correlation in how well they performed on those four criteria and their sales.

So, I thought well this is pretty cool stuff I’ll might share with the guys in the world out there. And so, going only through those four criteria and what I notice the guys who are doing 50,000 plus per month with their products what they were doing and the smaller guys who are selling maybe one guy was in 10,000 a month. But the guys doing 10 dollars a month what their listings were like.

So, I’ll break it down to those four categories the first one is ranking keywords. It may sound obvious but the guys who were doing 50,000 a month were all on page one and one of the guys doing two and a half thousand dollars a month was on page 5 and that sounds pretty obvious. It is that unless you’re ranking on the top page of Amazon for the top keywords then you don’t really have much of a chance of being a top successful seller.

We are going to the reasons are how you get the strategy how you’re on page 1 on this podcast, but this is more of an observation and it sounds ob...