In the past episodes we have discussed the key metrics of running an Amazon businesses, how to source products and sourcing the right ones.

Today we move on to the different strategies in launching your product.

Importance of launching a product

It is very rare to achieve great sales from day 1 on Amazon without a proper product launch. Amazon rarely ranks a product high in its listing if it does not have a sales history  (unless your product is already a very well-known brand).

KEYS TO A PRODUCT LAUNCH

The key to a successful product launch is having product sales. There are two things you want to consider:

* Discounted products

* Full-priced initial sales

The preference is to launch with full-priced products, as Amazon is slowly moving away to launches that involve discounted products.

WAYS TO LAUNCH A PRODUCT

* Building email list

Leverage your existing customers and launch on Amazon through your existing clients. (Not possible when launching a brand new venture)

* Advertising through Social Media

Create a simple ad via social media pages. Attach a link for the search page of your product on Amazon

* Discounts/Giveaways

This strategy has been common 18 months ago, and almost the easiest and simplest way to do a launching, though losing it’s effectiveness.

OUTLINE OF THE EPISODE

[00:45] Importance of a product launching

[02:18] Key to product launch

[02:50] Ways to launch a product

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help.

We are Amazon consultants that work with the top 1% of Amazon sellers and our goal is to give your business a 50% increase in sales within the first 6 months.

CoachAMZ are the Amazon optimization consultants who deliver real results for their Amazon FBA customers