How you position your marketing pitch makes a big difference when attempting to generate more business. Is your marketing campaign built for long term customer acquisition or short term? One of many, highly valuable, skills that Direct Sales has taught Raphael was selling through stories. HOW you tell a story to build an effective marketing campaign will determine the how your prospects will respond to your advertising. In this episode you will hear the difference in the language that is used between companies that win and the ones that don't. 

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