In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.

By the end of this episode, you’ll learn:

• How branding can shorten your sales cycle by building trust and credibility early on
• Why branding and lead generation work better together, not in silos
• The three Cs for a successful campaign: clarity, consistency, customer-centricity
• How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift 

If you're building, or rebuilding, a brand, this episode is full of actionable insights.

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