Marketing & Mochas

In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results. 

By the end of this episode, you’ll learn:

• Why it’s not “lead gen versus demand gen” and how the two fit together
• Lee’s framework for a winning demand gen strategy: create, capture, and convert
• How to measure success (and why MQLs should be an indicator, but not the goal) 

If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.

Don’t miss this conversation - it will change the way you think about marketing.

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In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy. 

By the end of this episode, you’ll learn:

• Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
• How to integrate ABM into your broader marketing mix without siloing it
• Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success 
• How to use AI to scale your ABM efforts, without losing your human touch. 

If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact. 

Don’t miss this episode! 

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In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.

By the end of this episode, you’ll learn:

• How to optimise each page in your buyer journey, from demo requests to homepages
• The importance of aligning customer-facing teams to build messaging that resonates
• Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
• How to get to know your audience beyond demographics, by listening to what they actually say

If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.

🎧 Listen now!

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In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.

By the end of this episode, you’ll learn:

• How branding can shorten your sales cycle by building trust and credibility early on
• Why branding and lead generation work better together, not in silos
• The three Cs for a successful campaign: clarity, consistency, customer-centricity
• How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift 

If you're building, or rebuilding, a brand, this episode is full of actionable insights.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.

By the end of this episode, you’ll learn:

• Why authenticity matters - how to position your brand based on real strengths rather than overpromising
• The importance of clear brand guidelines so all teams can align their messaging with the rebrand
• How to measure rebrand success, from key metrics to customer perception shifts

If you're considering a rebrand, this episode is packed with actionable insights.

🎧 Listen now!

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Talya Heller G., founder of Down to a T, competitive intelligence & positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.

By the end of this episode, you’ll learn:

• How to build a clear, impactful positioning that resonates with your audience
• Practical ways to help sales teams highlight key differentiators with confidence
• Honest and effective tactics to address competitors without losing integrity

Connect with Talya Heller G. on LinkedIn

Connect with Orelia on LinkedIn

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How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.

By the end of this episode, you’ll learn:

• The core principles of revenue marketing and its role in driving revenue.
• How to leverage data to develop impactful, ROI-focused campaigns.
• Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate. 

Connect with Mark on LinkedIn

Connect with Orelia on LinkedIn

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In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.

By the end of this episode, you’ll learn:

• Techniques for creating valuable, user-focused content that ranks and resonates
• Tips on conducting targeted keyword research and leveraging competitor insights
• Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage

Connect with Killian on LinkedIn

Connect with Orelia on LinkedIn

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In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.

By the end of this episode, you’ll learn:

• Strategies for structuring content effectively at each stage of the funnel
• Tactics for using LinkedIn to generate leads and convert interest into revenue
• Tips for skill-building to achieve long-term results

Connect with Arnaud on LinkedIn

Connect with Orelia on LinkedIn

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Joseph Borza, co-founder & CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage. 

By the end of this episode, you'll learn:

• What product-market fit is and how to attain it
• Strategies for consistently meeting the ever-evolving expectations of your customers 
• How to approach marketing effectively, aligning with your specific growth stage 

Connect with Lisa Cripps on LinkedIn. 

Orelia Baumel: LinkedIn 

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