In this episode of Strategy & Action, host Jason Croft sits down with Lynette Xanders, founder of Wild Alchemy and former strategist at Stan Richards' legendary agency.

Lynette reveals how she evolved from account planner to culture transformation specialist, working with brands like Nike and Adidas, and agencies like Wieden+Kennedy.

Jason guides the conversation through Lynette's unique approach to solving the training gap that plagues most companies: what happens after the workshop ends?

Learn how creative briefs become activation tools, not just documents.

Discover why fragmentation is the #1 killer of brand consistency and team performance.

Understand how to diagnose whether you have a brand problem, culture problem, or something else entirely.

Lynette shares her "golden time" framework for building high-performing creative teams, the exact questions that reveal whether someone can think strategically, and why efficiency fuels creativity instead of killing it.

Plus, get the truth about why most corporate training fails and what to do instead.

If your team is disengaged, missing deadlines, or bleeding talent, this episode shows you the real problem and how to fix it.

Find all the show notes and links here: https://www.strategyactionshow.com/110