Today on the Book More Show, I’m talking with Betsey Vaughn about work we’ve recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice. Whether you have a book you’re looking to repurpose, or you have a message or framework you can tailor to reflect what’s happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end of the day, it comes back to knowing your single target audience and having a purposeful outline.

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