The Visibility Strategy Most Entrepreneurs Ignore (And Why It Still Works)

If you’ve ever launched something with total excitement… only to hear crickets… you are so not alone. Every entrepreneur, creator, and business owner has been in that moment:

Was it the message?

The timing?

The ever-changing, always-confusing algorithm?

Here’s the thing:

Your message deserves to be heard — and not just by the people already in your bubble.

That’s why this week on The Seed, I sat down with Christina Lenkowski, known as The Podcast Pitch Pro. Christina has helped her clients land more than 1,000 podcast guest appearances — all without paid ads or exhausting content creation.

We talked about why visibility can’t be optional anymore — and why podcast guesting might be the smartest, simplest growth strategy for your brand.

🌱 The Three Pillars of Visibility Marketing

Christina breaks marketing into three sections every business needs:

1️⃣ Owned Media

Your platforms: website, podcast, newsletter, social media

2️⃣ Paid Media

Ads, sponsorships, boosted posts

3️⃣ Earned Media (The Magic One)

Guest interviews, media features, speaking opportunities

→ Where trust is built and new audiences discover you

So many entrepreneurs focus only on the first two — and then wonder why growth feels slow.

🎙️ Why Podcast Guesting Works

When you show up on a podcast:

✔ You gain credibility by being featured

✔ You build trust through long-form conversation

✔ You reach brand-new audiences waiting for your expertise

✔ You reduce burnout from constant posting

And if you’re introverted?

Christina insists that podcasts are your stage — intimate, thoughtful, powerful.

✨ The Lighthouse Mindset

We also dove into how visibility supports confidence.

Everytime you show up, you shine a light.

Everytime you share your story, you make it easier for the right people to find you.

You become the lighthouse — steady, strong, unmissable.

Take the First Step

Ready to grow your visibility (and your confidence)?

Start with Christina’s quiz to discover your publicity path:

➡️ podcastpublicityquiz.com

Connect with Christina on Instagram:

➡️ @publicityxchristina

And if you loved this episode, make sure you subscribe, share it with a friend, and join us inside The Patch — where business growth is never a solo sport.

Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at imperium.org

Listen to the Full Episode

🎙️ I share the whole behind-the-scenes story on this week’s episode of The Seed. No filters. No hiding. Just truth.

If this planted something in you, come deeper. Join me inside The Patch—a community for builders, believers, and brave women growing in real time.

Progress isn’t about perfection. It’s about showing up—messy and brave—one seed at a time.

Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at imperium.org