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Ep.112- How Visibility Unlocks Growth
The Visibility Strategy Most Entrepreneurs Ignore (And Why It Still Works)
If you’ve ever launched something with total excitement… only to hear crickets… you are so not alone. Every entrepreneur, creator, and business owner has been in that moment:
Here’s the thing:
Your message deserves to be heard — and not just by the people already in your bubble.
That’s why this week on The Seed, I sat down with Christina Lenkowski, known as The Podcast Pitch Pro. Christina has helped her clients land more than 1,000 podcast guest appearances — all without paid ads or exhausting content creation.
We talked about why visibility can’t be optional anymore — and why podcast guesting might be the smartest, simplest growth strategy for your brand.
🌱 The Three Pillars of Visibility Marketing
Christina breaks marketing into three sections every business needs:
1️⃣ Owned Media
Your platforms: website, podcast, newsletter, social media
2️⃣ Paid Media
Ads, sponsorships, boosted posts
3️⃣ Earned Media (The Magic One)
Guest interviews, media features, speaking opportunities
→ Where trust is built and new audiences discover you
So many entrepreneurs focus only on the first two — and then wonder why growth feels slow.
🎙️ Why Podcast Guesting Works
When you show up on a podcast:
✔ You gain credibility by being featured
✔ You build trust through long-form conversation
✔ You reach brand-new audiences waiting for your expertise
✔ You reduce burnout from constant posting
And if you’re introverted?
Christina insists that podcasts are your stage — intimate, thoughtful, powerful.
✨ The Lighthouse Mindset
Take the First Step
Ready to grow your visibility (and your confidence)?
Start with Christina’s quiz to discover your publicity path:
➡️ podcastpublicityquiz.com
Connect with Christina on Instagram:
➡️ @publicityxchristina
And if you loved this episode, make sure you subscribe, share it with a friend, and join us inside The Patch — where business growth is never a solo sport.
Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at imperium.org
Listen to the Full Episode
🎙️ I share the whole behind-the-scenes story on this week’s episode of The Seed. No filters. No hiding. Just truth.
If this planted something in you, come deeper. Join me inside The Patch—a community for builders, believers, and brave women growing in real time.
Progress isn’t about perfection. It’s about showing up—messy and brave—one seed at a time.
Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at inperium.org
View all episodes
By Lisa Resnick Founder of Dandelion-Inc
5
1818 ratings
The Visibility Strategy Most Entrepreneurs Ignore (And Why It Still Works)
If you’ve ever launched something with total excitement… only to hear crickets… you are so not alone. Every entrepreneur, creator, and business owner has been in that moment:
Here’s the thing:
Your message deserves to be heard — and not just by the people already in your bubble.
That’s why this week on The Seed, I sat down with Christina Lenkowski, known as The Podcast Pitch Pro. Christina has helped her clients land more than 1,000 podcast guest appearances — all without paid ads or exhausting content creation.
We talked about why visibility can’t be optional anymore — and why podcast guesting might be the smartest, simplest growth strategy for your brand.
🌱 The Three Pillars of Visibility Marketing
Christina breaks marketing into three sections every business needs:
1️⃣ Owned Media
Your platforms: website, podcast, newsletter, social media
2️⃣ Paid Media
Ads, sponsorships, boosted posts
3️⃣ Earned Media (The Magic One)
Guest interviews, media features, speaking opportunities
→ Where trust is built and new audiences discover you
So many entrepreneurs focus only on the first two — and then wonder why growth feels slow.
🎙️ Why Podcast Guesting Works
When you show up on a podcast:
✔ You gain credibility by being featured
✔ You build trust through long-form conversation
✔ You reach brand-new audiences waiting for your expertise
✔ You reduce burnout from constant posting
And if you’re introverted?
Christina insists that podcasts are your stage — intimate, thoughtful, powerful.
✨ The Lighthouse Mindset
Take the First Step
Ready to grow your visibility (and your confidence)?
Start with Christina’s quiz to discover your publicity path:
➡️ podcastpublicityquiz.com
Connect with Christina on Instagram:
➡️ @publicityxchristina
And if you loved this episode, make sure you subscribe, share it with a friend, and join us inside The Patch — where business growth is never a solo sport.
Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at imperium.org
Listen to the Full Episode
🎙️ I share the whole behind-the-scenes story on this week’s episode of The Seed. No filters. No hiding. Just truth.
If this planted something in you, come deeper. Join me inside The Patch—a community for builders, believers, and brave women growing in real time.
Progress isn’t about perfection. It’s about showing up—messy and brave—one seed at a time.
Sponsored by Imperium — empowering nonprofits and health & human service organizations with the operational support they need to stay mission-focused. Learn more at inperium.org