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Ep.114- Surprising Secret to List Building
The Surprising Secret to List Building: Connection Over Transaction with Jennie Wright
There’s a moment many entrepreneurs don’t talk about. The moment when you put a lead magnet into the world — a beautiful guide, checklist, quiz, or webinar — and it feels like no one is there to receive it.
You’re working hard behind the scenes, hoping your offer will make a difference, but the response feels quiet. Too quiet.
On this week’s episode of The Seed, list-building expert Jennie Wright is here to transform the way we think about growing an audience. Because list building isn’t about numbers. It’s about people.
Why Traditional List Building Feels So Lonely
Many entrepreneurs sit behind the safety of step-by-step guides and long-form nurturing funnels — and wonder why connection is missing.
Jenny explains it clearly:
We’ve turned list building into a transaction instead of a relationship.
When the process shifts from:
“How do I get more emails?”
to
“How do I help someone feel seen?”
your list doesn’t just grow — it thrives.
Connection Is the New Strategy
Jenny has helped hundreds of business owners rapidly expand their reach using:
• Virtual summits that multiply visibility through collaboration
• Community-driven engagement that builds trust
• Micro-audiences who convert better than massive ones
• A non-transactional approach that feels good for everyone involved
Here’s the truth:
People take action when they feel like you care about them first.
The Power of Collaboration
One speaker. One email. One share.
Suddenly your message reaches thousands instead of dozens.
Jenny reminds us that major momentum doesn’t come from going viral — it comes from going together.
That’s how list building becomes:
• Faster
• More aligned
• More sustainable
Your Community Is Waiting
The scariest part of growing a list isn’t the technology or the content.
It’s the vulnerability of showing up.
You don’t have to do it alone.
Listen to the full conversation with Jenny Wright here.
Ready to grow WITH support?
Join us inside The Patch — the membership that combines community, accountability, and meaningful growth.
Explore everything we offer: www.dandelion-inc.com
Sponsored by Inperium — a unified network helping nonprofit and human service organizations reduce costs, increase efficiency, and scale impact while staying true to their mission. Learn more at inperium.org
View all episodes
By Lisa Resnick Founder of Dandelion-Inc
5
1818 ratings
The Surprising Secret to List Building: Connection Over Transaction with Jennie Wright
There’s a moment many entrepreneurs don’t talk about. The moment when you put a lead magnet into the world — a beautiful guide, checklist, quiz, or webinar — and it feels like no one is there to receive it.
You’re working hard behind the scenes, hoping your offer will make a difference, but the response feels quiet. Too quiet.
On this week’s episode of The Seed, list-building expert Jennie Wright is here to transform the way we think about growing an audience. Because list building isn’t about numbers. It’s about people.
Why Traditional List Building Feels So Lonely
Many entrepreneurs sit behind the safety of step-by-step guides and long-form nurturing funnels — and wonder why connection is missing.
Jenny explains it clearly:
We’ve turned list building into a transaction instead of a relationship.
When the process shifts from:
“How do I get more emails?”
to
“How do I help someone feel seen?”
your list doesn’t just grow — it thrives.
Connection Is the New Strategy
Jenny has helped hundreds of business owners rapidly expand their reach using:
• Virtual summits that multiply visibility through collaboration
• Community-driven engagement that builds trust
• Micro-audiences who convert better than massive ones
• A non-transactional approach that feels good for everyone involved
Here’s the truth:
People take action when they feel like you care about them first.
The Power of Collaboration
One speaker. One email. One share.
Suddenly your message reaches thousands instead of dozens.
Jenny reminds us that major momentum doesn’t come from going viral — it comes from going together.
That’s how list building becomes:
• Faster
• More aligned
• More sustainable
Your Community Is Waiting
The scariest part of growing a list isn’t the technology or the content.
It’s the vulnerability of showing up.
You don’t have to do it alone.
Listen to the full conversation with Jenny Wright here.
Ready to grow WITH support?
Join us inside The Patch — the membership that combines community, accountability, and meaningful growth.
Explore everything we offer: www.dandelion-inc.com
Sponsored by Inperium — a unified network helping nonprofit and human service organizations reduce costs, increase efficiency, and scale impact while staying true to their mission. Learn more at inperium.org