In this episode, industry expert Rob joins the hosts to discuss the significance of high-quality, effective case studies for Managed Service Providers (MSPs). The conversation delves into the current state of case study usage among top UK MSPs, revealing that while many are embracing both written and video formats, there is still a lot of room for improvement. Rob outlines the primary benefits of case studies, emphasising their role in building trust and credibility. He also differentiates between case studies and testimonials, highlighting their respective strengths and uses. The episode offers practical advice on selecting clients for case studies, conducting insightful interviews, and producing engaging content. Rob also shares his thoughts on integrating customer feedback and tackling sensitive topics delicately. Additionally, the hosts and Rob touch on the balance between polished and authentic content and the future impact of AI on copywriting.

00:00 Introduction and Welcome

00:08 The Importance of Case Studies for MSPs

00:39 Current State of Case Studies in the MSP Space

01:16 Benefits of Using Case Studies

03:35 Testimonials vs. Case Studies

04:53 Creating Effective Case Studies

07:29 Combining Video and Written Case Studies

13:32 Challenges and Sensitivities in Case Studies

22:35 Steps to Create a Case Study

30:10 Ideal Length and Structure of Case Studies

33:01 Conclusion and Contact Information

34:09 The Role of AI in Copywriting

Connect with Rob Beadle on LinkedIn by clicking here –https://www.linkedin.com/in/robbeadleuk/

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!